All About Amazon Posts: Examples, Guidelines, Best Practices

Amazon is a massive marketplace that offers powerful paid ads. But it’s wise not to overlook the potential of Amazon Posts. They’re a free way to promote your products and engage shoppers. And according to Amazon's internal data, customers who interact with posts end up having:

• 72.6% more branded searches in one session
• 33.2% higher add-to-cart rates
• 14.6% higher average order value

In this article, we’ll dive into how you can leverage Amazon advertising posts to boost visibility and sales. If you don’t want to be at the mercy of the algorithm and wait for it to drive your traffic, remember that you can always try affiliate marketing.

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What Are Amazon Posts?

Amazon Posts are content you can create to help shoppers discover your products throughout their customer journey on Amazon.

As the name suggests, they look like a social media post with a catchy lifestyle image or even a vertical video. They also have descriptive captions and a short CTA that links to the product page you’re promoting.

While similar to the sponsored ads, these posts or cards are free and feature a minimalist design.

Where Do Amazon Posts Show Up?

Whether in your browser or the app, Amazon advertising posts appear on product listing pages, related category and product feeds, and even your brand’s feed.

You’ll spot them without that lengthy title, product rating, and price, usually under a section titled “Related Posts.”

Amazon Posts Benefits for Sellers

The number one goal of a post is to help customers discover your products. People browse the platform, searching for various things, and suddenly, your post pops up in their feed. It looks great and has an enticing description, so they click on it and end up on your product listing or Amazon store page. Your benefits as a seller are obvious:

• Increased Brand Visibility: Posts appear across various Amazon placements, increasing the chances of your products being discovered.
• Customer Loyalty: Customers who frequently see your posts become more familiar with your offerings. This repeated exposure builds trust and recognition, making them more likely to choose your products again.
• Cost-Free Testing: Posts let you experiment with different content strategies for free. But you can always turn a successful post into a Sponsored Brands ad for even greater impact.

What Are the Amazon Posts Guidelines?

Even though posts are free, they can get you significant traction if you know how to craft them and follow Amazon’s content guidelines. Here are seven key aspects to keep in mind:

• Clarity and Accuracy: Your content must avoid misleading information by being clear, accurate, and consistent with your product's landing page.
• High-Quality Visuals: Images have to be high-resolution and show your products in a lifestyle context so they’re visually appealing and relevant.
• Prohibited Content: You can’t use content that includes violence, nudity, or culturally insensitive material.
• Specific Call to Action (CTA): Your CTAs should be clear and direct, like "Learn More" or "Shop Now," instead of the vague "Click Here".
• Brand Consistency: Your profile name and logo must accurately represent your brand for consistency across all posts.
• No Misleading Claims: Any claims you make have to be truthful, supported by evidence, and consistent with the product details.
• Legal Compliance: Your posts must adhere to all relevant laws and Amazon's specific policies, including obtaining necessary approvals.

Amazon has a detailed guide you should check out to understand the acceptance policies and content guidelines for Posts.

How to Create Amazon Posts From Scratch

Creating an Amazon Post is quick once you’ve nailed the preparation stage.

As you’ve already seen, Amazon has quite a few guidelines you must take into account. So, the actual preparation consists of the following steps:

1. Carefully read and understand all of the content guidelines and acceptance policies.

2. Prepare excellent-looking, compliant visuals for the post’s custom image.

3. Write a compliant and engaging caption text that highlights your product features and brand.

4. Register for Sponsored Ads so you can turn your best-performing Amazon advertising posts into a Sponsored Brands ad whenever you want.

5. Enroll your brand in the Amazon Brand Registry, as this is an eligibility condition for using Amazon shopping feed posts.

After you’ve taken these steps, all you have to do is:

6. Log into your Amazon Ads account and set up your brand profile.

7. Navigate to the Posts section.

8. Upload your creative content - images or videos - and fill in your caption text.

9. Link up to five ASINs (Amazon Standard Identification Numbers) - these will be the related products your post can feature for cross-promotion.

10. Choose a time frame for your post.

11. Review everything carefully and submit your campaign once it follows all the guidelines.

Amazon Posts Best Practices

Like a social media post, an Amazon post must look great and sell the click. So, high-quality images and engaging captions are non-negotiable, but here are some best practices to help you leverage posts even more:

• Be Consistent: Post regularly to maintain visibility and build a connection with your audience.
• Use Tagging: Do not skip Amazon’s automatic category tags to reach relevant customers.
• Link Multiple ASINs: Link all five related ASINs you’re allowed to use so Amazon can cross-promote your products and encourage browsers to explore more of your offerings.
• Tell Stories: Craft posts that tell a story or showcase your products in real-life scenarios, making them relatable.
• Keep it Seasonal: Tailor your posts to align with seasons, holidays, or trending themes relevant to your products and top-of-mind for customers.
• Optimize Timing: Schedule posts when your target audience is most active to increase visibility.
• Check Analytics: Regularly analyze post performance to identify what content resonates best and refine your approach.

Pro Tip: Your posts will be displayed in Amazon’s organic shopping feeds based on an algorithm. To give your products more visibility, use affiliate marketing. The increase in external traffic will boost your sales and engagement, which may lead Amazon’s algorithm to display your posts more frequently.

Connect with Amazon influencers through Archer Affiliates and watch your traffic and sales grow while boosting your Amazon posts strategy.

Frequently Asked Questions (FAQs)

Here’s a basic rundown of Amazon Posts before you move on to creating them:

Who is Eligible for Amazon Posts?

Amazon Posts is available to U.S. vendors and sellers enrolled in the Amazon Brand Registry with an active Amazon Store.

Where Do Amazon Posts Show Up?

You’ll see posts in various places, including product detail pages, search results, and category feeds. They are also featured in the Amazon mobile app under the “Inspire” tab.

How Often Should I Post on Amazon Posts?

Aim to post regularly, ideally several times a week. Consistency helps keep your brand visible and engaged with customers.

Can You Schedule Amazon Posts?

Yes, you can schedule Amazon Posts to go live at specific times. This feature lets you plan your content and keep a steady posting schedule.

Conclusion

Amazon Posts are a smart, free way to get your brand noticed and connect with customers. Regularly posting high-quality content can make your products easier to find and boost your sales.

But remember, relying solely on Amazon’s algorithm might mean slower growth. To gain more control of your traffic and speed up your success, consider partnerships with our hard-working Amazon affiliates eager to maximize earnings.

They’ll help you grow without being dependent on one platform, but the cool thing is that the traffic they’ll bring you won’t go unnoticed by Amazon. As you get more external visitors, sales, and reviews, your product rankings will increase, and the algorithm will also push your products in organic searches.

Sign up with Archer Affiliates today for free! Our experts will help you enhance your Amazon strategy and see better results - with no upfront payments, only post-sale commissions for the affiliates who bring you customers!