Amazon is a tough arena. With so many sellers competing, you could do everything right and still not see the sales you want.

If that’s you, and you’re thinking that Amazon’s Affiliate Program is what will get you more visibility, you’re not entirely wrong. But you’re not right either.

This blog post will give you all the relevant information about the Amazon Affiliate Program for sellers. Read on if you want to grasp:

How it works and why it’s not the be-all, end-all for sellers

How to truly leverage affiliates without depending on Amazon

All the benefits that come from doing affiliate marketing the right way

TL;DR - 5 Massive Benefits of Leveraging Affiliates

Affiliates are like brand ambassadors but with an established loyal audience. Here are the five most significant benefits of leveraging such partnerships:

Have your products promoted without upfront costs

Enjoy powerful marketing without doing it yourself

Build trust through third-party endorsements

Boost your product’s search rankings on Amazon

We’ll get into all these in detail below, right after we explain Amazon’s affiliate advertising program. If you can’t wait to use all these to drive more traffic and sales to your listings, we have a suggestion.

 and connect with our vetted influencers and publishers who are anxious to promote your products.

Amazon Associates is Amazon’s affiliate marketing program. It allows individuals, bloggers, and content creators to earn commissions by promoting Amazon products as affiliates.

When someone clicks on an affiliate’s unique link and makes a purchase on Amazon, the affiliate earns a percentage of the sale.

Anyone can join this program by signing up on the Amazon Associates website. After approval, they gain access to tools and resources for creating affiliate links that they use to sell products for a commission:

 Once they’re affiliates, they can browse Amazon’s vast catalog and choose the products they want to promote—these may be yours or any other seller’s.

Instead of using the links all Amazon shoppers see on the platform, the affiliate creates unique links for each product they promote. These are called affiliate or attribution links.

 Then, they share these affiliate links, also known as 

 links, on their blog, website, social media, or anywhere else they have an audience.

Each affiliate link contains tracking info that identifies your referrer. When a shopper clicks and makes a purchase, the affiliate earns a 1-10% commission based on the product category.

Unlike the Amazon Creator Connections program, where, as a seller, you actively manage campaigns, budgets, and commissions, here you have no direct control but neither costs:

Affiliates can promote your products freely:

 Any affiliate in the Amazon Associates program can promote your products without your permission. If they increase your traffic and sales, you’re not managing anything.

There are no additional costs for you as a seller:

 The commission affiliates earn isn’t from your sales revenue but from Amazon. The standard selling fees you pay to Amazon remain the same.

Yes, Amazon Associates is a legitimate affiliate marketing program with:

A long history of successful partnerships

Even though Amazon doesn’t pay affiliates the highest commissions on the market, it is one of the most well-known and trusted programs.

How Can Amazon Associates Help Me as a Seller?

So far, you’ve seen that Amazon Associates mostly involves affiliates worldwide and Amazon. In case you’re wondering what the benefits are for you as a seller, let’s break them down:

If Amazon’s affiliates choose to recommend your products, it’s a free promotion for you. Since Amazon pays every sale commission, you don’t have to worry about budgeting for affiliate payouts or ad spending.

Once an affiliate picks one of your products, it’s like you have an extended marketing team that works for you and requires no oversight. They create content, share links, and drive traffic—all without your input or ongoing management.

Affiliates often have established audiences across blogs, social media, and other content platforms. When they promote your products, you tap into these diverse and engaged communities that might not have encountered your listings otherwise.

Having community leaders endorse your product can add a layer of credibility and trust. Affiliates create detailed content and leverage your reviews or testimonials. This prof and their authority make potential customers more likely to trust and buy your product.

Over time, the increased traffic and sales driven by affiliate promotions signal to Amazon’s algorithm that your product is popular and relevant. As a result, your product may appear higher in search results. You’ll get even more organic visibility and sales, which means you compound the benefits and 

How Can I Find More Affiliates to Drive More External Traffic?

Clearly, you can’t sit and wait for one of the gazillion Amazon affiliates to discover your products. You’ve got to find your way into new communities, rub shoulders with affiliates, and show them how valuable your products are. Here are a few options to consider:

 Platforms like Archer Affiliates specialize in connecting Amazon sellers with influencers and publishers. We have a vetted pool of creators ready to promote your products, and by joining us, you can actively seek out the right partners to drive traffic.

 Identify influencers in your niche and contact them directly. Many work as affiliates and can promote your products to their followers. And through personal outreach, you get to choose partners who align with your brand values.

 Join Facebook groups, LinkedIn communities, and other forums where affiliates hang out. Make yourself noticed, share your products, and invite affiliates to promote you, knowing you’ll most likely attract those genuinely interested in your niche.

 Affiliates want and deserve to feel well compensated for their efforts. To catch the eye of top affiliates, set competitive commission rates or give them extra perks-exclusive discounts and bonuses for high performance.

At Archer Affiliates, we were once sellers struggling to find the right promoters for our Amazon businesses. That’s how we started this network and why we’re sure of one thing:

When you actively put yourself in front of affiliates, you start more partnerships with creators who believe in your products and will do everything they can to promote them.

Connect with our Amazon influencers and publishers

 today to let them drive qualified traffic to your listings. And if this isn’t a good enough reason, check out the next section.

Selling on Amazon is like getting on The New York Times Best Seller list—it’s more about visibility and recommendations than just having a great product. By joining Archer Affiliates, you access a powerful, cost-effective, low-maintenance marketing solution to get the recommendations that will boost your sales.

With Amazon attribution tracking, expert support, and a vast network of affiliates, we help you overcome common challenges and stand out in a competitive marketplace. Let’s tell you more about these benefits:

If you’re struggling to scale because of limited marketing reach, we are ready to put you in front of a vast network with over 2,500 vetted affiliates. These affiliates can promote your products across various platforms and help you reach customers before they visit Amazon. That’s what we call a competitive edge.

Driving traffic with high upfront costs isn’t fun. At Archer Affiliates, we eliminate this concern with a performance-based pricing model. There are no monthly, upfront, or sign-up fees—just a commission on sales you actually get. Plus, you set the commission rate, which means you control your costs.

As hard as it is to effectively track and optimize affiliate marketing, we do our best to make it easy. On our platform, you can use Amazon Attribution to track every sale, get real data, and refine your strategy for substantial growth.

Complex processes can make you run from new marketing initiatives. To help you start, we offer an easy setup process. We’re connected to Amazon’s advertising API, so your attribution links are generated automatically, and we have a skilled support team ready to offer you guidance.

At Archer Affiliates, we have vetted affiliates who are ready to promote your products without any upfront risk to you. Moreover, you can earn 10% back through the 

Here are some FAQs on finding affiliates for your business on platforms like Archer Affiliates or Amazon.

Yes, it’s free to join Archer Affiliates. We have a performance-based model that means you only spend money when you make money. Otherwise, there are no sign-up, upfront, or monthly costs.

To find influencers directly on Amazon, you can:

Explore Amazon Live, where creators host live streams promoting products.

Browse through Amazon Influencer Storefronts, where influencers showcase their favorite items.

Check out top reviewers who frequently leave detailed product reviews and might be open to promoting your products.

As an Amazon seller, affiliate programs are something you should definitely look into. The problem with Amazon Associates is that it was designed for affiliates. You and other sellers are not part of the conversation in there, which can be a missed opportunity.

So, do you want to stop relying solely on Amazon and start getting involved in affiliate partnerships outside the platform? If so, we have one of the best advertising affiliate programs to explore.

By joining our network, you can connect and communicate with affiliates to help them promote your offers effectively. Bring your products in front of our 2,500+ vetted influencers and publishers and watch them generate the traffic and sales you deserve.

 to build stronger, more effective partnerships starting today!

How Can Amazon Sellers Leverage Affiliates? 5 Benefits Explained

 of shoppers look for coupons whenever they want to buy something online? This means you’re leaving money on the table if you’re not leveraging Amazon coupons.

After all, coupon codes don’t just drive traffic and increase sales. They also help your products stand out in a crowded marketplace.

The caveat? You have to know how to use them.

So, read our guide to discover how to create Amazon coupon codes that, instead of eating into your profit margin, are effective and greatly benefit your business.

Can’t wait to launch your first Amazon seller discount? We detail the process of how to create Amazon coupons below, but here are the steps at a glance:

Select the products for which the coupon applies

As tempted as you might be to take action, keep reading to discover the best practices for defining your coupon terms and increasing visibility.

Want to get more eyeballs on your promotions? At Archer Affiliates, you’ll find a network of influencers and publishers who can spread the word about your great products and coupon codes.

Don’t wait for Amazon to promote your listings. 

 and boost your reach and sales with affiliate marketing!

Benefits of Using Amazon Coupons Being a Seller

Even though Amazon coupons might reduce your profit margin on a single sale, using them can grow your business. The key is to balance your coupons with the pricing strategy, and you’ll enjoy many benefits:

: Amazon promotes products with coupons in special sections like “Today’s Deals,” giving you extra exposure.

: Everyone loves a deal, so coupons attract customers who are more likely to buy your product when they see a discount.

: Coupons can help turn browsers into buyers. A discount code can encourage them to buy now rather than later.

: Offering coupons can bring customers back to your store. They might buy from you again when they like your deal and product.

: If competitors don’t offer coupons, you can use them to differentiate your product and make it more appealing to customers.

Setting up a coupon on Amazon involves several steps. You start by creating and submitting it through your Seller Central account. Amazon will then review and approve the coupon if it aligns with their guidelines. But let’s break down this submission process.

The Amazon coupon generator has a dedicated dashboard. To access it, log in to your Seller Central account and:

Click the menu icon in the top left corner;

Hover over the “Advertising” section;

These steps will take you to the Coupons Dashboard, where you can manage your coupons.

If it’s your first time creating a coupon, you’ll be asked to review some introductory information about how coupons work. After that, you can click on “Create Your First Coupon.”

If you've created coupons before, you’ll bypass this step and go straight to your Coupons Dashboard.

Click the “Create a New Coupon” button;

Search for the product by entering its SKU (Stock Keeping Unit) or ASIN (Amazon Standard Identification Number);

After finding your product, click “Go”;

You can add up to 200 products to the coupon. If you have many products, consider using the “Create in Bulk” option to upload them all at once.

Decide if you want to offer a percentage-off discount or a money-off discount.

Once you’ve chosen the type of discount, enter its amount. A discount of at least 10% will make the coupon more appealing to customers.

Select whether a customer can use it once or multiple times and enter your budget for the coupon. The budget helps with planning but doesn’t act as a strict spending limit.

Review Amazon's title guidelines and create a title for your coupon. The title should clearly indicate which products the coupon applies to - this is what customers will see when browsing.

You can make your coupon available to all customers or limit it to specific groups, such as Amazon Prime members, Amazon Students, or Amazon Family members.

All coupons automatically expire after 90 days. But if you want to get the most out of your promotion, it’s recommended that you set a duration of 2-3 months.

Review all the details of your coupon. If everything looks correct, click “Submit Coupon.”

After submitting a coupon for Amazon approval, you don’t need to take further action to add it to your listing.

During Step 3 of the coupon creation process, when you link the coupon to specific product listings by selecting their ASINs (Amazon Standard Identification Numbers), you’re already specifying which listings the coupon will apply to.

So, by default, Amazon will add that coupon to your listing as part of the approval process. After that, your new coupon will show up in various places other than the actual listing:

: Sometimes, your product might be highlighted in search results with a coupon tag, making it more attractive.

: Your product might also appear in Amazon’s Coupons section if customers are browsing for deals.

Best Practices to Use Amazon Promotional Claim Codes

Misusing Amazon promotional claim codes can make you miss opportunities or, even worse, waste your marketing budget. If you want to avoid reaching the wrong audience and devaluing your brand, follow these best practices when creating Amazon coupons:

: Tailor your promotional claim codes to specific customer segments - repeat buyers, first-time customers, or subscribers to your email list. This way, your promotion reaches those most likely to convert.

: The discount should be substantial enough to encourage action. 15-20% or more is more likely to grab attention and drive purchases.

: A percentage discount might seem more attractive for lower-priced items, while a fixed dollar amount might work better for higher-priced items.

: Promotions that run for a short, defined period often create a sense of urgency that prompts customers to buy sooner.

: Clearly show the expiration date in all your promotional materials to remind customers that the deal won’t last forever.

: Amazon provides insights and reports to assess your promotion’s success. Monitor the number of codes redeemed and their impact on your overall sales.

: If a promotion isn’t performing as expected, be ready to tweak the offer. You can increase the discount, extend the duration, or target a different audience.

Try Archer Affiliates to Increase Amazon Sales

Shoppers need to see your coupons to redeem them. However, you don’t have to rely solely on Amazon or invest heavily in ads to make them visible. By joining our Archer Affiliates network, you can connect with skilled affiliates who will drive targeted traffic to your listings.

Coupon codes provide our affiliates with discounts to offer to their audiences, making your products more attractive and boosting sales. Plus, using Amazon digital coupons for each affiliate lets you track which partners drive the most conversions.

 is that we were once Amazon sellers like you. We struggled to find the right affiliates to promote our offers, so we created a network comprising 2,500+ vetted influencers and publishers. With us, you can:

Access a unique and innovative approach to driving external traffic directly to your Amazon listings and promotions.

Reach customers even before they land on Amazon, gaining a competitive edge.

Enjoy a performance-based pricing model with no monthly, upfront, or sign-up fees.

You only pay a commission on sales generated, and you determine the rate. Plus, you can earn 10% back through the Amazon brand referral bonus - sales are tracked with Amazon Attribution links you can generate automatically, without any manual effort.

So, bring your campaigns and coupon codes onto our platform and let affiliates know about your offers. With support and guidance from our experts, you’ll boost your Amazon sales effectively. 

Here’s what else you should know about creating Amazon coupon codes:

Go to the Coupons Dashboard in Seller Central;

Upload a spreadsheet with your product ASINs;

Follow the prompts to complete and submit your bulk coupon.

How Do I Customize a Coupon Code for Amazon Shoppers?

A custom coupon code on Amazon is a unique, single-use code tailored for specific customers or promotions. To create one, you must:

Go to the Promotions section in Seller Central;

How to Create an Amazon Coupon Code: Best Practices for Sellers

Want to crush it as a seller? This Amazon e-commerce optimization guide will show you how to position your store ahead of competitors and get your products in front of more eager-to-buy shoppers.

Spoiler alert: It’s not just about pleasing Amazon—it’s about creating a compelling shopping experience.

Keep reading and discover the key strategies to increase visibility and drive sales like never before.

TL;DR - Amazon E-commerce Optimization Strategies

This post will get into the nitty-gritty of how to optimize your Amazon e-commerce store with five different strategies you can use separately or combined:

Stick with us until the end to see what each strategy involves and some practical tactics and tools for Amazon SEO.

 to connect with affiliates who drive traffic to your optimized store. Amazon encourages external traffic and will reward you with a 10% brand referral bonus for every affiliate sale.

Amazon SEO (search engine optimization) is the process of optimizing your product listings to rank higher in Amazon's search results. When done correctly, it increases your products’ visibility and sales organically without you having to pay for ads.

Ranking on Amazon refers to where your product appears in the search results. When a customer types in a keyword, a list of products that match it will pop up. Amazon uses an algorithm to determine which products should appear at the top and how to rank all these related products.

Your product’s ranking is correlated with its:

 How well the product listing matches the search query, especially in terms of keywords

 If your product sells well for specific keywords

 What kind of ratings and reviews it receives

 How often people buy your product after viewing it

 How clear, detailed, and accurate your product information is.

Amazon search optimization is everything you do to improve all these factors, and, over time, it should result in your products ranking higher.

Importance of Amazon E-commerce Optimization

Amazon cares a lot about satisfying its customers. The better your e-commerce store serves shoppers, the faster the algorithm will rank your products higher and display them more often in search results.

But there’s one more key ingredient you need to take care of—letting Amazon know what you’re offering and using the right keywords that shoppers type in the search box.

If you focus your Amazon e-commerce optimization on customer experience and relevant keywords, you’re in for a lot of benefits:

 Well-optimized listings show clear, accurate information, helping your customers make informed buying decisions. They’re more satisfied with what they buy, and you get fewer returns.

 With so many sellers on Amazon, optimization helps you stand out and attract more customers.

 Good optimization can reduce your dependence on paid ads by naturally improving your product’s visibility.

 Consistent optimization keeps your products relevant and competitive over time, contributing to sustained growth on the platform.

How Can You Optimize Your External Traffic Strategy?

As a seller, you have plenty of options to promote your Amazon store outside the platform. But if you want to optimize your external traffic strategy and get the most results without maxing out resources, affiliate marketing is the smart move.

This approach helps you get more sales while making less effort because you partner with influencers and 

. So, they promote your products to their audience and, in return, earn a commission on any sales made through their referral links.

Affiliates already have established audiences that trust them. When they recommend your product, it comes with a built-in level of credibility. This can lead to higher conversion rates and more sales without you having to do the hard work.

If you don’t know where to start with this strategy, join our Archer Affiliates network! 

 and affiliates who will make your external traffic strategy pay off without paying upfront.

Your Amazon product page's content and elements can make or break its conversion rates. You want your listing to be as attractive and effective as possible to drive conversion, and the following tips will help you with that.

Amazon title optimization should insert primary keywords naturally, keeping the title readable and relevant to potential customers. Make it clear and descriptive, specifying the brand, product name, and key features like size or color. And stick to Amazon's 200-character limit to make it display correctly on all devices.

Images from different angles, with close-ups of essential features, help shoppers better understand your product. Amazon wants lifestyle images that show your product in use, with a white background for the main image.

Tip #3: Write Clear and Persuasive Bullet Points

Each bullet point should be concise but informative and focus on what matters most to your buyers — durability, ease of use, or unique selling points. This will make your product more appealing and easier to understand at a glance.

Tip #4: Develop a Detailed Product Description

Expand on the bullet points in your product description. Try to engage customers with storytelling to create an emotional connection while helping them understand your product. And use basic HTML formatting, like bolding and italics, to make it more readable.

If you have access to A+ Content (formerly Enhanced Brand Content), use it to add outstanding visuals, comparison charts, and branded content about your story and values. You’ll set your product apart from competitors and make your listing more attractive and informative.

In the backend search terms fields, include the keywords that didn’t fit naturally into your title or bullet points. This is a great way to expand your keyword reach without cluttering your visible content. Just make sure you’re not repeating keywords you’ve already used in other parts of the listing.

Amazon E-commerce Optimization Strategies

Once your listings are fully optimized, you can leverage different e-commerce optimization strategies to drive more traffic.

We’ve already discussed affiliate marketing as a smart, low-effort way to increase external traffic. Notably, this external traffic and its sales will likely make Amazon rank your products higher and increase their visibility.

Other than this, here are some broader strategies to help optimize your Amazon e-commerce:

Following some key Amazon SEO strategies is essential if you want your products to appear more often in searches. These will make your listings easier to find and more appealing to shoppers:

 Align your product titles, descriptions, and backend keywords with keyword research.

 Use attractive images and competitive pricing to get more clicks.

 Make your product listings mobile-friendly, with images, titles, and descriptions easily viewable on smaller screens.

Spotting the right keywords is super important. When you use the best keywords, more people can find your products, which means more sales.

 Use tools like Helium 10, Jungle Scout, or Amazon’s Auto-Suggest to find relevant, high-traffic keywords.

 Target specific phrases with lower competition but higher conversion potential.

 Review competitors’ keywords to identify gaps and opportunities.

3. Analyze Amazon SERPs (Search Engine Results Pages)

Understanding how Amazon shows products in search results can give you an edge. Look at what products are at the top, and make changes to help yours stand out.

 Learn how Amazon ranks products to tailor your strategy accordingly.

 Analyze top-performing listings for your keywords to understand what works.

 Monitor your position in the SERP and adjust pricing or run promotions to improve rankings.

Customer reviews build trust. The more positive reviews you can get and the faster you handle feedback, the bigger the difference you’ll notice in your sales:

 Use Amazon’s request review feature to encourage customers to leave feedback.

 Engage with customers by responding to positive and negative reviews.

 Address any negative feedback promptly to maintain a good reputation.

Keep an eye on how your products are doing. While checking the numbers, you’ll discover what small changes to make to get even better results:

 Regularly review sales data to identify trends and opportunities.

 Analyze where your traffic is coming from and optimize those channels.

 Be ready to pivot your strategy based on the data and evolving market trends.

With so many ways to optimize your Amazon e-commerce store, plenty of tools have been developed. Two of the best are:

 Offers a wide range of instruments, but it’s particularly strong in listing optimization and keyword research.

The Cerebro tool helps you find profitable keywords by analyzing what your competitors rank for, while Frankenstein and Scribbles help you organize and integrate these keywords into your listings effectively.

 Excels in product and competitor research.

Its Product Database and Opportunity Finder allow you to identify profitable products and niches before selling. Once you've chosen your products, Keyword Scout helps you find relevant keywords for which to rank.

Blog

How Can Amazon Sellers Leverage Affiliates? 5 Benefits Explained

How to Create an Amazon Coupon Code: Best Practices for Sellers

Amazon E-commerce Optimization Strategies to Maximize Your Sales

Amazon Creator Connections Explained (for Sellers)

All About Amazon Posts: Examples, Guidelines, Best Practices

Advanced Tactics to Increase Visibility on Amazon

Amazon Brand Referral Bonus - Eligibility, Calculation, and More

Understanding Amazon Attribution: Features, Tags, Links (and more)

Amazon Influencer Program For Sellers - Maximize Your Sales

How to Maximize Your Amazon Results (Top 10 Strategies Included)

How to Boost Seasonal Sales on Amazon (7 Strategies Explained)

How to Increase Traffic to Your Amazon Listing (Tips & Tricks Strategy Guide)

10 Best Affiliate Programs for Beginners (With & Without Websites)

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