David Katz9/28/2024
Think about how you shop on Amazon. Do you ever go past the first page of search results? Probably not. Most people don't. That's why, as a seller, getting your product to appear high in Amazon's search results is so important.
Without it, even the best products get lost in the endless sea of listings, never discovered by shoppers.
This is where Amazon SERP optimization comes in. SERP stands for Search Engine Results Page. It's the list of products you see when you search for something on Amazon.
But how do you do that? Well, that's what we will talk about in this guide.
For those short on time, here's how to get your product on the first page of Amazon:
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We track all traffic and sales through Amazon Attribution. It's a proven way to tap into more channels and improve Amazon search rankings.
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Amazon is huge - it's where over 300 million people shop online every day. But here's the thing: about 70% of shoppers only look at the first page of search results. If your product isn't on that first page, you're missing out on many potential sales.
Fortunately, Amazon wants to connect customers with relevant, high-quality listings. You can rank better and drive more traffic by optimizing your content for the A10 algorithm and searchers.
Specific benefits include:
SERP optimization should be a priority of any Amazon selling strategy. The rewards for your efforts are well worth it.
You need to understand how Amazon’s search engine operates to optimize for its SERP effectively.
Amazon uses a sophisticated algorithm known as A10 (previously A9). This algorithm matches search queries to the most relevant listings.
The A10 algorithm considers various factors, including:
Listings with positive signals like good content, strong sales, and happy customers tend to improve Amazon ranking.
You can optimize your listings according to Amazon's algorithm and searchers' needs. Keep providing great products, content, and experiences.
Here are ten ways to improve your Amazon SERP rankings organically:
Affiliate marketing should be your #1 Amazon SERP optimization strategy. It delivers hands-off promotions with minimal risk or advertising costs.
Also, the A10 algorithm highly values external traffic from websites, YouTube videos, and other publishing platforms.
Here's how affiliate marketing can help:
We at Archer Affiliates have pioneered an effortless way to connect with vetted affiliates. Our automated platform lets you set up commission-based partnerships in minutes.
Affiliates then promote your listings, with all attributable clicks, traffic, and sales tracked via Amazon Attribution.
It's a proven, performance-based method for tapping into promotional channels and dominating Amazon search.
Connect with Amazon influencers and start growing your sales without the risk!
Keywords are the foundation of Amazon SEO. Start by identifying relevant terms that potential customers might use to find your product.
Use tools like:
When selecting keywords, consider:
Focus on phrases with high searches and low competition. Remember to include a mix of short-tail (e.g., "coffee maker") and long-tail (e.g., "programmable stainless steel coffee maker") keywords.
Adapt listings to reflect seasonal buyer needs or trends to earn relevance.
Add expected spike terms like "holiday gift" in Q4. Swap in timely usages like "summer adventure gear" as seasons change.
Stay top-of-mind. This strategy can help you boost seasonal sales on Amazon and stay ahead of your competition throughout the year.
Your product title is prime real estate for keywords and crucial information. Amazon allows up to 200 characters for most categories, so make them count.
Here's a formula for an effective title:
Brand + Model + Product Type + Key Features (Color, Size, Quantity)
For example: "TechBrew Pro 5000 Programmable Coffee Maker, Stainless Steel, 12-Cup Capacity with Built-in Grinder."
Remember to:
Your product description is your chance to convince potential buyers why they need your product.
Use this space to:
Keep your descriptions clear, concise, and scannable. Use short paragraphs and bullet points to break up text and make it easier to read.
Images play a crucial role in Amazon SERP optimization. High-quality, informative images can:
Amazon recommends:
Consider using infographics or comparison charts in your additional images to provide more value to potential customers.
Reviews are a critical factor in Amazon's ranking algorithm. Products with more positive reviews tend to rank higher.
To encourage reviews:
For negative reviews, politely respond with solutions, refunds, or replacements. This displays responsiveness and care for customers.
Maintain an overall rating above four stars. Anything below can hurt perceptions and sales.
Note that it's against Amazon's policies to incentivize reviews, so focus on providing a great product and customer experience.
Price is a significant factor in Amazon's algorithm and customer decision-making. While you don't always need to be the cheapest, your pricing should be competitive within your category.
Consider using Amazon's automated pricing tool to stay competitive. This tool can automatically adjust your prices based on the competition while ensuring you maintain your profit margin.
Consider promotions like creating Amazon coupon codes or limited-time discounts to spike sales.
Backend search terms are hidden keywords that you can add to your listing. These terms don't appear on your product page but are indexed by Amazon's search engine.
Use this space to include:
You have a limit of 250 bytes for backend search terms, so use them wisely.
Bullet points are a key area for both customers and Amazon's algorithm.
Use them to:
Keep your bullet points concise, and start each with a capital letter. Aim for 5-7 bullet points, each no longer than 1-2 lines.
Using FBA can boost your listings' search rankings. Products fulfilled by Amazon are eligible for Prime shipping, which can:
While FBA does come with fees, the potential boost in visibility and sales often outweighs the costs.
Be aware to avoid these common pitfalls while optimizing your Amazon listings:
Want to boost your Amazon sales without any upfront costs? That's where we come in.
At Archer Affiliates, we connect you with over 2,500 Amazon-focused affiliates ready to promote your products.
Here's why it's a no-brainer:
Don't just take our word for it. One of our fashion brands saw a 10% jump in sales in just a month, while a home goods seller climbed to #5 in their category.
Ready to take your Amazon business to the next level? Join Archer Affiliates today!
Here are answers to common questions about tracking and managing Amazon SERP performance:
To track your SERP performance:
Third-party tools like Jungle Scout, Helium 10, AMZScout, and Sellics can help you track your Amazon SERP performance. These Amazon seller tools offer keyword tracking, competitor analysis, and sales estimations.
Amazon's algorithm also gets updated occasionally, demanding strategy realignment. Consider:
Also, continually A/B test elements like titles or bullets for improved conversions.
Mastering Amazon SERP optimization is key to standing out in the marketplace. But why struggle alone when you can leverage the power of affiliate marketing?
At Archer Affiliates, we connect you with over 2,500 Amazon-focused affiliates ready to boost your product visibility. Our platform makes it easy to set up partnerships, track performance (through Amazon Attribution), and only pay when you make a sale.
Plus, you'll benefit from the Amazon Brand Referral Bonus on all sales. Connect with Amazon influencers today to tap into this traffic source and watch your business grow!