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How to Get Your Product on the First Page of Amazon (Fast) - Your Amazon SEO Guide

David Katz10/10/2024

Visibility is everything on Amazon, but with the website displaying over 350 million products, it’s not easy to obtain.

In this post, we’ll reveal the steps you need to take to boost your product’s Amazon search ranking, stand out, and cash in more.

Keep reading to find out how to get your product on the first page of Amazon quickly and without draining your resources.

TL;DR - How to Get Your Product on the First Page of Amazon

Want the steps to boost your product ranking fast? Here’s the quick guide—details are below if you want a deeper dive:

  1. Conduct keyword research: Use tools to find relevant keywords with high search volume and low competition.
  2. Optimize your product listing: Place keywords in titles, bullet points, descriptions, and backend fields.
  3. Improve click-through rate (CTR): Create clear, engaging titles and high-quality images and offer competitive pricing.
  4. Run Amazon PPC ads: Boost initial visibility with targeted pay-per-click ads.
  5. Monitor and optimize regularly: Continuously update your listing, keywords, and pricing.

To really stand out, use our affiliate platform. Join Archer Affiliates today to drive external traffic and push your product to the top faster.

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What is Amazon's Ranking Algorithm?

The Amazon algorithm, called A9, is a system that powers Amazon’s search engine. With its help, the engine decides which products to display when someone searches for something on the platform. Its goal is to prioritize products that are most likely to sell and provide value to shoppers, showing them first.

How Does Amazon Rank Products?

To rank products, Amazon looks for items likely to sell well. Products with solid keywords, good sales performance, positive reviews, and competitive pricing rank higher. In other words, the more appealing your product is to shoppers, the better it will perform in search rankings.

Amazon online shopping interface with a focus on the delivery location and menu options.

Factors That Impact Amazon SEO Rankings

Understanding the key factors that impact your Amazon SEO rankings can be the difference between being consistently discovered by shoppers and being buried in search results no one checks.

Here are five elements to focus on:

1. Keywords: The words customers use to search must be in your product title, description, and backend keywords.

2. Sales velocity: The faster your product sells, the more likely it will rank higher in search results.

3. Customer reviews: Positive reviews and high ratings boost your ranking by building trust with Amazon’s algorithm.

4. Price competitiveness: Products priced competitively tend to rank better, as Amazon favors items that offer value.

5. Stock availability: Keeping your product in stock helps maintain its ranking because out-of-stock items often drop.

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How to Get Your Product on the First Page of Amazon

Getting your product on Amazon's first page is about consistently following the right steps. Here’s a practical, actionable guide to help you climb the rankings and make your product stand out.

1. Conduct Keyword Research

Before you learn how to rank for keywords on Amazon, you need to clarify what keywords you should target. This thorough research is crucial because it directly affects your product's visibility to the target audience.

Start by identifying the most relevant keywords that shoppers use when searching for your product. Tools like Helium 10 or Jungle Scout can provide valuable insights into search terms with high volume and low competition.

In your keyword research, focus on both short-tail (broader) and long-tail (specific) keywords. But prioritize the terms that match your product's unique features and benefits.

Remember, the goal is to use keywords that your potential buyers are likely to type in the search bar.

2. Optimize Your Product Listing

Properly using relevant keywords in all parts of your listing improves its chances of ranking higher in search results. So, once you have a solid list of keywords, it’s time to optimize your product listing.

First, check that your product title includes your main keywords, but keep it readable.

Follow up with well-crafted bullet points highlighting the key features and benefits, using your researched keywords naturally.

Then, the product description should expand on these points, giving a detailed overview of what your product offers.

Very important, don’t forget to include keywords in the backend (hidden) fields. These aren’t visible to shoppers but are critical for Amazon's search algorithm to recognize and rank your product.

Amazon shopping app on a mobile phone, browsing ice makers.

3. Improve Click-Through Rate (CTR)

Getting your product in front of customers is only half the battle. Making them click is just as important, so you must make your Amazon sales page as appealing as possible. This will increase its CTR, signaling to Amazon's algorithm that your product is worth showing to more buyers.

The product title should be clear, engaging, and informative—no keyword stuffing! And the main image needs to be high-quality and sharp, showcasing your product's best angle. Lifestyle images of your product in use can perfectly complement the main image, helping customers visualize how it fits into their daily lives.

Additionally, offering time-limited promotions can entice hesitant buyers to click—the sense of urgency makes your product more attractive and can significantly boost the CTR.

4. Run Amazon PPC Ads

To give your listing an initial boost, run pay-per-click (PPC) ads through Amazon Advertising. These ads help drive traffic to your product page by placing your listing at the top of search results, even before you’ve organically ranked high.

A smart approach is to start with an automatic campaign to see which keywords work best, and then you can refine your strategy by switching to a manual campaign.

Monitor performance closely and adjust your bids and keywords based on results. As your sales increase through PPC, your organic ranking will be boosted. Eventually, your Amazon TACoS will shrink, and you’ll stop relying so heavily on ads.

5. Monitor and Optimize Regularly

Continuous monitoring and small tweaks can keep your listing at the top. Once your product is live, don’t set it and forget it. Regularly check how your listing is performing.

Use Amazon’s Seller Central data to monitor metrics like sales, CTR, conversion rate, and keyword rankings. If certain keywords aren’t driving traffic, consider tweaking your listing or adding new search terms.

Update your images and copy regularly based on customer feedback. Ensure that your price remains competitive, adjusting it as needed.

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Amazon SEO Best Practices for Better Rankings

Now that you've got a solid foundation on improving Amazon ranking and even getting your product on the first page, it's time to take things a step further. And there are some Amazon ecommerce optimization best practices you should follow to maintain and improve your rankings.

These strategies will help keep your product competitive and visible to the right shoppers:

  • Use A+ Content: If you can access this tool for brand-registered sellers, use it to include rich media elements like comparison charts, additional images, and detailed descriptions. These visually engaging elements improve conversion rates and increase time spent on your listing, which signals to Amazon that shoppers find your product valuable.
  • Encourage positive customer reviews: Ask for feedback after purchases. High ratings and a steady stream of reviews signal to Amazon that your product is trustworthy, which can improve your ranking.
  • Optimize for mobile shoppers: Your listing must be mobile-friendly, with so many customers browsing Amazon on mobile devices. Keep titles concise, bullet points scannable, and images clear so everything displays well on smaller screens. A better mobile shopping experience can lead to higher conversions and improved rankings.
  • Leverage affiliate marketing: Use affiliate programs to drive external traffic to your listing. Affiliates can help promote your product across blogs, social media, and other platforms, increasing sales and boosting your SEO ranking through external clicks.
Female entrepreneur checking clothing inventory while running her online fashion business.

Use Archer to Drive External Traffic to Your Amazon Listing

Increased external traffic (and sales) from affiliates signals to Amazon that your product is popular, which helps push it closer to the first page of search results. And that’s what you get by joining Archer Affiliates and connecting with influencers and publishers eager to promote your offer.

Our platform has over 2,500 vetted affiliates ready to drive traffic to your Amazon listing. We track every sale using Amazon attribution links and provide you with detailed insights into where your traffic and conversions are coming from. This allows you to optimize your marketing efforts, targeting the most effective channels.

Here’s why you’ll want to check out our network:

  • Performance-based pricing: No sign-up or upfront fees—just a commission based on sales.
  • Reach beyond Amazon: Connect with customers outside of Amazon before they even open the app.
  • Featured in influencer & media content: Your product gets promoted with no risk to you.
  • Special bonus: Earn 10% back on tracked sales with the Amazon Brand Referral bonus.
  • Easy attribution: We automate the process of using Amazon’s advertising API, saving you time.

In short, with us, you can climb the rankings faster, drive more external traffic, and boost your Amazon success—all without upfront investments. Connect with our Amazon influencers and start driving the traffic that will make Amazon rank your products higher.

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Frequently Asked Questions (FAQs)

Here’s a quick rundown on the most frequently asked Amazon SEO questions:

What is a Good Sales Rank on Amazon?

A good sales rank varies by category, but a rank below 10,000 is generally considered strong. The lower the number, the better, as it means your product is selling well compared to others in the same category. Ideally, you’d want your product to be in the top 3 search results or, at the very least, in the top 10.

What Role Do Keywords Play in Amazon Product Ranking?

Keywords help Amazon understand what your product is about. When your keywords match what shoppers are searching for, your product is more likely to appear in search results, improving its visibility and ranking.

How Can Optimizing Product Listings Improve Amazon Rankings?

Optimizing your listing with relevant keywords, detailed descriptions, clear images, and competitive pricing makes your product more attractive. This increases clicks, sales, and reviews, all of which help boost rankings on Amazon.

Conclusion

Climbing to the top of Amazon’s rankings doesn’t happen overnight, and it’s certainly no small feat. But it's within reach if you optimize your listing, run ads, and consistently monitor performance.

Keep in mind that external traffic is key to supercharging your efforts. That’s where we come in, connecting you with thousands of vetted affiliates ready to promote your products.

Join Archer Affiliates today to drive more traffic and boost your rankings. There are no upfront fees, just results.

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