David Katz10/10/2024
Being an Amazon seller is a full-time job, but without the right tools, it can leave you overworked and missing out on profits.
To help you work smarter, not harder, we’ve curated 14 must-have seller tools that simplify key tasks and maximize Amazon results.
Amazon is so competitive that any help is welcomed if you want to stay on top of the search results. Here are 14 tools that should get you closer to success:
Below, we’re breaking them down by categories and showing you their most popular features.
To make the most of your hard work, join Archer Affiliates today. Our experienced affiliates will promote your products for increased visibility, higher rankings, and long-term sales. You only pay a commission per sale, nothing else!
Using Amazon seller tools is the shortcut to optimizing your business. These tools give you at least three significant benefits:
Thanks to automation and analytics, seller tools also let you scale your business faster and with less manual effort. They’re essential for conquering your niche, especially in a highly competitive marketplace.
Choosing whether to pay for tools or not depends on your business needs. Here’s what each option entails and when they’re more suitable, depending on where you are on your journey.
Aspects | Free Tools | Paid Tools |
---|---|---|
Features | Basic | Advanced |
Limits | Capped usage | Higher limits/Unlimited |
Data Points | Fewer | More comprehensive |
Analytics | Basic, less detailed | Detailed, advanced |
Customer Support | Limited/absent | Better/Dedicated |
Scaling Potential | Not suitable for scaling | Excellent for scaling |
Best For | New or small sellers | Sellers looking to scale and maximize profitability |
So, if you’re serious about scaling, paid tools can be a worthwhile investment. They give you extra support, save you time, and provide the advanced analytics you need for long-term growth.
Trying to pick from the countless Amazon seller tools can easily give you analysis paralysis. To help you out, we’ve curated the 14 best options for managing pretty much anything, from product research and listing optimization to PPC campaigns and affiliate marketing.
Despite their name, affiliate tools can also serve you, the seller, not just the content creators who promote offers. Below, we show you two options that can help you find and connect with the right affiliates and best Amazon influencers.
For any experienced Amazon seller, being part of a community is priceless, and Archer Affiliates is meant to give you that much-needed, supportive community.
Our network connects you with content creators who are excited to promote your Amazon products, helping you to expand your reach beyond Amazon. Here’s what you get by joining us:
Connect with Amazon influencers and publishers through Archer Affiliates and let them do the heavy lifting. They’ll promote your products and prime their audiences to buy from you.
Amazon developed the Influencer Program specifically for influencers, who are people with a significant social media following.
Influencers create personalized Amazon storefronts and share product recommendations with their followers. The benefits of partnering with these content creators include:
The caveat? As a seller, you’d have to look up these influencers and contact them for a partnership. To explore this option in detail, check out this guide we created on the topic of Amazon Influencer Program for sellers.
Managing Amazon PPC campaigns can be overwhelming, especially as a new seller. Luckily, there are specialized tools that help automate, optimize, and simplify your ad campaigns.
Helium 10 is well-known in the Amazon seller ecosystem. The Adtomic tool in their suite handles bid adjustments, keyword optimization, and performance tracking, so you don’t have to spend hours manually tweaking campaigns.
With its data-driven approach and customizable rules, Adtomic helps maximize your ad performance and boost ROI without the guesswork. But here’s what other benefits it can offer you:
While Selozo has a done-for-you agency service, they also provide the option of automating Amazon PPC campaign management through Sellozo Autopilot.
This tool can handle the heavy lifting of bid adjustments and keyword management. It monitors your campaign's performance continuously, optimizing bids to maximize your Amazon advertising ROAS.
While the automation handles day-to-day adjustments, you still maintain control and can customize some parameters to make sure the tool follows your campaign goals. Check it out and see for yourself how Sellozo Autopilot:
Search engine optimization is a long-term game. Here’s what we recommend you use to make your product listings rank higher in search results (learn more about Amazon SERP optimization) and help shoppers find and buy your products.
As the name suggests, DataHawk is ideal if you’re looking to refine your SEO strategy with data-driven insights. Test this advanced Amazon SEO tool to see how its in-depth keyword tracking, competitor analysis, and listing performance insights help you optimize your Amazon sales page.
Sellers particularly appreciate DataHawk for its ability to:
Yet another powerful Amazon SEO tool, Keyword Scout helps you uncover high-traffic, relevant keywords to boost product visibility.
However, it goes beyond basic keyword research, providing insights into search volumes, trends, and competitor data. So, it makes it easier to optimize listings, improve ranking, and drive more organic traffic.
Keyword Scout is great if you need to:
When looking to scale and maintain a competitive edge, analytics tools can help you turn complex data into actionable insights. Below are two must-try options in this category.
With features like real-time sales data, keyword tracking, and product performance insights, SellerApp provides actionable data to improve your strategy. It offers detailed sales, inventory, and ad performance analytics, helping you in every aspect of Amazon ecommerce optimization.
Take the SellerApp for a test and see how it:
Unlike the above tool, which provides more general analytics, Amazon Marketing Cloud focuses on ads. Consolidating data from multiple sources lets you track cross-channel performance, measure attribution, and optimize your strategies. Users love AMC because of the following reasons:
Thorough research is essential for staying competitive and maximizing profitability. Use the tools below to uncover promising niches, high-demand products, and key trends that inform your overall strategy.
Any Amazon seller must have heard of JungleScout and its suite of tools. Whether you're launching a new product or expanding your catalog, this one will equip you with the data you need to make informed decisions.
Try it, and you’ll find it invaluable for the ability to:
As an all-in-one Amazon solution, Viral Launch has quite a few tools that will support your research and give you insights to improve listing performance. It’s meant to simplify every stage of selling on Amazon, but if you focus exclusively on its research features, you’ll notice the following:
Amazon listing tools are the perfect aid for creating and optimizing product listings that resonate with your audience’s needs and convert. Here’s what you should use if you’re struggling to increase traffic to your Amazon listing:
With A+ Content, you get to highlight your brand story, explain product features in detail, and improve your product’s overall presentation. It’s an effective way to stand out as a brand-registered seller because it helps you:
ZonGuru’s Listing Optimizer is available in their Seller suite and leverages the power of ChatGPT-4 AI to help you create high-performing Amazon listings in seconds.
If you’re looking to manage all the aspects of your business in one platform that particularly excels at listing optimization, this is a solid option that:
These days, many tools incorporate AI to streamline some processes. Below, we’ve picked two Amazon seller tools that rely heavily on AI and will offer you smart, time-saving solutions.
Teikametrics is an AI-powered Amazon advertising and optimization platform specifically designed to help you maximize ad spend and product profitability. Its promise is to revolutionize your strategy, so it uses advanced AI models that work hard to give intelligent insights and unmatched ad performance. In short, Teikametrics can:
AI Assist is one of the best AI-powered tools for Amazon FBA. It can help you with pretty much all the key aspects of selling on Amazon and accelerate your progress. Within seconds, it will handle tasks for you or deliver you insights to guide your decisions. Specifically, it can:
External traffic is crucial for reaching new customers before they even get to Amazon. Without it, you’re leaving potential revenue on the table.
Luckily, this is where we, Archer Affiliates, come in and help you enjoy the full benefits of affiliate marketing, a low-effort, cost-effective solution.
Within our network, you can connect with over 2,500 vetted affiliates and start driving external traffic to your listings almost overnight. With no upfront costs and a performance-based model, it’s the easiest way to boost your sales beyond Amazon.
Join Archer Affiliates today and start seeing results that you can easily track with Amazon attribution links. Our system was specifically designed to remove the guesswork and help you easily connect with affiliates.
Before choosing your software for selling on Amazon, check out these FAQs on the topic:
Getting started with Amazon FBA is easier when you can rely on tools for product research (JungleScout), listing optimization (ZonGuru), inventory management (RestockPro), and advertising (Helium 10). A shipping tool like ShipStation can also help streamline fulfillment.
Amazon seller software tracks inventory levels, forecasts demand, and sends low-stock alerts. It also automates restocking recommendations to prevent stockouts or overstocking, improving overall inventory efficiency.
Most Amazon FBA software offers integrations via APIs or direct plugins. Platforms like Shopify or BigCommerce have built-in options or third-party apps that sync inventory, orders, and customer data with your Amazon account. So, check your tool’s website for integration options and specifically look for the API documentation.
Being a successful Amazon seller comes with a series of challenges. Even though we’ve shown you 14 Amazon FBA tools you can confidently use to sharpen your strategy, streamline your efforts, and unlock new growth opportunities, it can still feel like a little too much.
Do you want to pick just one tool that will help you increase targeted traffic and actual sales in the shortest amount of time?
Consider Archer Affiliates and connect with Amazon influencers and publishers in our network. We’ll help you earn the visibility your products deserve and improve your Amazon rankings in time.