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(Top 14) Best Amazon Seller Tools: PPC, SEO, Analytics, and More

David Katz10/10/2024

Being an Amazon seller is a full-time job, but without the right tools, it can leave you overworked and missing out on profits.

To help you work smarter, not harder, we’ve curated 14 must-have seller tools that simplify key tasks and maximize Amazon results.

TL;DR - Amazon Seller Tools

Amazon is so competitive that any help is welcomed if you want to stay on top of the search results. Here are 14 tools that should get you closer to success:

  1. Archer Affiliates
  2. Amazon Influencers
  3. Adtomic
  4. Sellozo Autopilot
  5. DataHawk
  6. Keyword Scout
  7. SellerApp
  8. Amazon Marketing Cloud
  9. JungleScout
  10. Viral Launch
  11. A+ Content
  12. Listing Optimizer
  13. Teikametrics
  14. AI Assist

Below, we’re breaking them down by categories and showing you their most popular features.

To make the most of your hard work, join Archer Affiliates today. Our experienced affiliates will promote your products for increased visibility, higher rankings, and long-term sales. You only pay a commission per sale, nothing else!

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Importance of Using Amazon Seller Tools for Your Business

Using Amazon seller tools is the shortcut to optimizing your business. These tools give you at least three significant benefits:

  • Save you time and make you more efficient.
  • Simplify processes like product research, listing optimization, and PPC management.
  • Provide valuable data and insights for you to make informed decisions, stay competitive, and increase profitability.

Thanks to automation and analytics, seller tools also let you scale your business faster and with less manual effort. They’re essential for conquering your niche, especially in a highly competitive marketplace.

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Free vs. Paid Amazon Seller Tools - What's Better?

Choosing whether to pay for tools or not depends on your business needs. Here’s what each option entails and when they’re more suitable, depending on where you are on your journey.

AspectsFree ToolsPaid Tools
FeaturesBasicAdvanced
LimitsCapped usageHigher limits/Unlimited
Data PointsFewerMore comprehensive
AnalyticsBasic, less detailedDetailed, advanced
Customer SupportLimited/absentBetter/Dedicated
Scaling PotentialNot suitable for scalingExcellent for scaling
Best ForNew or small sellersSellers looking to scale and maximize profitability

So, if you’re serious about scaling, paid tools can be a worthwhile investment. They give you extra support, save you time, and provide the advanced analytics you need for long-term growth.

List of 14 Best Amazon Seller Tools

Trying to pick from the countless Amazon seller tools can easily give you analysis paralysis. To help you out, we’ve curated the 14 best options for managing pretty much anything, from product research and listing optimization to PPC campaigns and affiliate marketing.

Amazon Affiliate Tools

Despite their name, affiliate tools can also serve you, the seller, not just the content creators who promote offers. Below, we show you two options that can help you find and connect with the right affiliates and best Amazon influencers.

1. Archer Affiliates

For any experienced Amazon seller, being part of a community is priceless, and Archer Affiliates is meant to give you that much-needed, supportive community.

Our network connects you with content creators who are excited to promote your Amazon products, helping you to expand your reach beyond Amazon. Here’s what you get by joining us:

  • Access to over 2,500 vetted affiliates
  • Easy setup and management within the Archer Affiliates platform
  • Accurate tracking and reporting with Amazon attribution links
  • Assistance and guidance from affiliate marketing experts
  • Performance-based pricing model with no upfront costs
  • 10% back on all sales that qualify for the Amazon brand referral bonus

Connect with Amazon influencers and publishers through Archer Affiliates and let them do the heavy lifting. They’ll promote your products and prime their audiences to buy from you.

2. Amazon Influencers

Amazon developed the Influencer Program specifically for influencers, who are people with a significant social media following.

Influencers create personalized Amazon storefronts and share product recommendations with their followers. The benefits of partnering with these content creators include:

  • Access to their large, engaged audiences
  • Your products showing up in popular personalized storefronts
  • A boost in external traffic and sales

The caveat? As a seller, you’d have to look up these influencers and contact them for a partnership. To explore this option in detail, check out this guide we created on the topic of Amazon Influencer Program for sellers.

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Amazon PPC Management Tools

Managing Amazon PPC campaigns can be overwhelming, especially as a new seller. Luckily, there are specialized tools that help automate, optimize, and simplify your ad campaigns.

3. Adtomic by Helium 10

Helium 10 is well-known in the Amazon seller ecosystem. The Adtomic tool in their suite handles bid adjustments, keyword optimization, and performance tracking, so you don’t have to spend hours manually tweaking campaigns.

With its data-driven approach and customizable rules, Adtomic helps maximize your ad performance and boost ROI without the guesswork. But here’s what other benefits it can offer you:

  • Reduce wasted ad spend by focusing on the highest-performing keywords
  • Make better decisions faster with real-time insights into your campaign’s success
  • Stay in control by customizing the rules and making the campaign align with your specific Amazon PPC optimization strategy

4. Sellozo Autopilot

While Selozo has a done-for-you agency service, they also provide the option of automating Amazon PPC campaign management through Sellozo Autopilot.

This tool can handle the heavy lifting of bid adjustments and keyword management. It monitors your campaign's performance continuously, optimizing bids to maximize your Amazon advertising ROAS.

While the automation handles day-to-day adjustments, you still maintain control and can customize some parameters to make sure the tool follows your campaign goals. Check it out and see for yourself how Sellozo Autopilot:

  • Provides keyword management and suggestions
  • Allows you to customize and set performance goals
  • Offers detailed reporting and data insights
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Amazon SEO Tools

Search engine optimization is a long-term game. Here’s what we recommend you use to make your product listings rank higher in search results (learn more about Amazon SERP optimization) and help shoppers find and buy your products.

5. DataHawk

As the name suggests, DataHawk is ideal if you’re looking to refine your SEO strategy with data-driven insights. Test this advanced Amazon SEO tool to see how its in-depth keyword tracking, competitor analysis, and listing performance insights help you optimize your Amazon sales page.

Sellers particularly appreciate DataHawk for its ability to:

  • Track keyword rankings and performance over time
  • Analyze competitor listings to spot optimization opportunities
  • Facilitate a customizable dashboard that tracks key SEO metrics
  • Extract detailed reporting on listing performance and keyword visibility

6. Keyword Scout by JungleScout

Yet another powerful Amazon SEO tool, Keyword Scout helps you uncover high-traffic, relevant keywords to boost product visibility.

However, it goes beyond basic keyword research, providing insights into search volumes, trends, and competitor data. So, it makes it easier to optimize listings, improve ranking, and drive more organic traffic.

Keyword Scout is great if you need to:

  • Gather competitive intelligence
  • Make your PPC campaigns more effective
  • Refine your strategy based on real, valuable data
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Amazon Seller Analytics Tools

When looking to scale and maintain a competitive edge, analytics tools can help you turn complex data into actionable insights. Below are two must-try options in this category.

7. SellerApp

With features like real-time sales data, keyword tracking, and product performance insights, SellerApp provides actionable data to improve your strategy. It offers detailed sales, inventory, and ad performance analytics, helping you in every aspect of Amazon ecommerce optimization.

Take the SellerApp for a test and see how it:

  • Monitors keyword rankings and product visibility
  • Analyzes ad campaign performance for better ROI
  • Tracks real-time sales, profit margins, and revenue
  • Provides inventory management insights to avoid stockouts

8. Amazon Marketing Cloud (AMC)

Unlike the above tool, which provides more general analytics, Amazon Marketing Cloud focuses on ads. Consolidating data from multiple sources lets you track cross-channel performance, measure attribution, and optimize your strategies. Users love AMC because of the following reasons:

  • Integrates with third-party PPC tools for enhanced data control
  • Offers deep insights into customer behavior and ad impact
  • Helps optimize ad spend and improve targeting efficiency
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Best Amazon Seller Research Tools

Thorough research is essential for staying competitive and maximizing profitability. Use the tools below to uncover promising niches, high-demand products, and key trends that inform your overall strategy.

9. JungleScout

Any Amazon seller must have heard of JungleScout and its suite of tools. Whether you're launching a new product or expanding your catalog, this one will equip you with the data you need to make informed decisions.

Try it, and you’ll find it invaluable for the ability to:

  • Analyze competitors' product performance
  • Offer keyword research to enhance product visibility
  • Track product trends and niche opportunities in real time
  • Provide accurate sales estimates and demand forecasts

10. Viral Launch

As an all-in-one Amazon solution, Viral Launch has quite a few tools that will support your research and give you insights to improve listing performance. It’s meant to simplify every stage of selling on Amazon, but if you focus exclusively on its research features, you’ll notice the following:

  • Product Discovery helps find high-demand, low-competition products.
  • Market Intelligence offers real-time data for smarter decision-making.
  • Competitor Intelligence reveals competitors’ strategies and weaknesses.
  • Split Testing optimizes listings for higher conversion rates.
  • Product Launch Platform drives visibility for new product launches.
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Amazon Seller Listing Tools

Amazon listing tools are the perfect aid for creating and optimizing product listings that resonate with your audience’s needs and convert. Here’s what you should use if you’re struggling to increase traffic to your Amazon listing:

11. A+ Content by Amazon

With A+ Content, you get to highlight your brand story, explain product features in detail, and improve your product’s overall presentation. It’s an effective way to stand out as a brand-registered seller because it helps you:

  • Add enhanced visuals and text to product listings
  • Tell a brand story and present key features
  • Increase conversion rates and boost sales
  • Improve buyer engagement

12. Listing Optimizer by ZonGuru

ZonGuru’s Listing Optimizer is available in their Seller suite and leverages the power of ChatGPT-4 AI to help you create high-performing Amazon listings in seconds.

If you’re looking to manage all the aspects of your business in one platform that particularly excels at listing optimization, this is a solid option that:

  • Integrates with Keywords on Fire for auto-recommended top-performing keywords
  • Offers real-time listing performance scoring and competitor comparison
  • Customizes listings based on tone, branding, and product-specific needs
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AI Tools for Amazon Seller

These days, many tools incorporate AI to streamline some processes. Below, we’ve picked two Amazon seller tools that rely heavily on AI and will offer you smart, time-saving solutions.

13. Teikametrics

Teikametrics is an AI-powered Amazon advertising and optimization platform specifically designed to help you maximize ad spend and product profitability. Its promise is to revolutionize your strategy, so it uses advanced AI models that work hard to give intelligent insights and unmatched ad performance. In short, Teikametrics can:

  • Automate bid adjustments for better ad performance
  • Provide detailed insights into sales trends and competitor behavior
  • Help maximize your profitability through smart, data-driven automation
  • Optimize keyword selection and ad placement based on real-time data

14. AI Assist by JungleScout

AI Assist is one of the best AI-powered tools for Amazon FBA. It can help you with pretty much all the key aspects of selling on Amazon and accelerate your progress. Within seconds, it will handle tasks for you or deliver you insights to guide your decisions. Specifically, it can:

  • Analyze your product reviews at scale and spot trends in customer feedback
  • Customize your content for tone, branding, and keyword preferences
  • Do keyword research with AI recommendations
  • Automate listing creation and optimization
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Use Archer Affiliates to Drive External Traffic to Your Amazon Listing

External traffic is crucial for reaching new customers before they even get to Amazon. Without it, you’re leaving potential revenue on the table.

Luckily, this is where we, Archer Affiliates, come in and help you enjoy the full benefits of affiliate marketing, a low-effort, cost-effective solution.

Within our network, you can connect with over 2,500 vetted affiliates and start driving external traffic to your listings almost overnight. With no upfront costs and a performance-based model, it’s the easiest way to boost your sales beyond Amazon.

Join Archer Affiliates today and start seeing results that you can easily track with Amazon attribution links. Our system was specifically designed to remove the guesswork and help you easily connect with affiliates.

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Frequently Asked Questions (FAQs)

Before choosing your software for selling on Amazon, check out these FAQs on the topic:

What Tools Do You Need to Start Amazon FBA?

Getting started with Amazon FBA is easier when you can rely on tools for product research (JungleScout), listing optimization (ZonGuru), inventory management (RestockPro), and advertising (Helium 10). A shipping tool like ShipStation can also help streamline fulfillment.

How Can Amazon Seller Tools Help With Inventory Management?

Amazon seller software tracks inventory levels, forecasts demand, and sends low-stock alerts. It also automates restocking recommendations to prevent stockouts or overstocking, improving overall inventory efficiency.

How Do I Integrate Amazon Seller Tools With My Existing E-Commerce Platforms?

Most Amazon FBA software offers integrations via APIs or direct plugins. Platforms like Shopify or BigCommerce have built-in options or third-party apps that sync inventory, orders, and customer data with your Amazon account. So, check your tool’s website for integration options and specifically look for the API documentation.

Conclusion

Being a successful Amazon seller comes with a series of challenges. Even though we’ve shown you 14 Amazon FBA tools you can confidently use to sharpen your strategy, streamline your efforts, and unlock new growth opportunities, it can still feel like a little too much.

Do you want to pick just one tool that will help you increase targeted traffic and actual sales in the shortest amount of time?

Consider Archer Affiliates and connect with Amazon influencers and publishers in our network. We’ll help you earn the visibility your products deserve and improve your Amazon rankings in time.

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