How to Increase Traffic to Your Amazon Listing (Tips & Tricks Strategy Guide)

They say selling on Amazon is like floating on a sea of products. We think it’s more like going to war.

Competition is fierce, and a good product alone can’t win the sale. You need to increase traffic to Amazon listings as part of a solid strategy.

Strategy is key because any traffic won’t do it. You have to attract qualified prospects - people who need your product and are at least curious, if not already in buying mode, when they land on your page. In this blog post, we’ll show you exactly how to achieve that.

Wondering why should you ally with us? At Archer Affiliates, we connect sellers who truly want to succeed on Amazon to a network of 2,500+ vetted affiliates eager to drive quality external traffic to your store.

Join Archer Affiliates today and discover how you can drive external traffic to Amazon listings (the kind that Amazon itself strongly encourages sellers to bring in) without having to do all the work by yourself.

TL;DR - How to Get Traffic to Your Amazon Listing

There are many ways to get more qualified traffic to your Amazon listing. If you want to see the map before we put the lens on each stop, here they are:

1. Partner with affiliates eager to maximize earnings by driving traffic to your store
2. Pay for clicks or impressions and bring in ready-to-buy visitors with ads
3. Play Amazon’s card and leverage its programs that increase visibility
4. Use SEO to make the algorithm push your products upper in search results
5. See if you’re eligible for A+ Content to make your product listing stand out
6. Do the nitty-gritty work and optimize every single element of your product listing

Make sure to read until the end because we’re covering both what to do and the mistakes you want to avoid. We also answer some FAQs regarding when you can see results from optimizing your listing.

Benefits of Driving Traffic to Your Amazon Listing

There are over 600 million products listed on Amazon. Your competitors are probably already doing their best to stand out. You have no other option than to actively drive traffic to your own listings if you want to:

• Have more interested buyers looking at your products: Actively driving traffic focuses on ideal customers who are more likely to show interest in your offer. If it’s internal traffic, people are already in buying mode, but you can prime visitors to buy even when you lure them in from other platforms.
• Increase your conversion rates overnight: Ready-to-buy visitors bring you more sales. Conversion rates can improve fast, leading to more money in your bank account and more reviews (hopefully positive).
• Make Amazon’s algorithm favor your products: Amazon uses an algorithm to rank products in search results. Increased traffic and conversions signal that your product is in demand, boosting its ranking. It’s a snowball effect, and once you get more visibility, you also get more sales and reviews that further improve your ranking.
• Build your brand reputation for long-term benefits: You increase brand exposure and awareness by driving more traffic. And if you’re also consistently meeting customer expectations, you’ll build a solid brand reputation that will pay off for years.

Driving internal traffic typically comes with a higher conversion rate and improves your Amazon rankings. External traffic gives you brand independence and diversified risk. You need both of them if you want to enjoy short-term benefits (more sales) and long-term benefits (organic boost in Amazon’s search results).

How to Drive External Traffic to Your Amazon Listing

External traffic can be anything that comes from outside of Amazon. Options include:

• Social Media: Reach a wide audience by sharing your products on platforms like Facebook, Instagram, Twitter, or Pinterest.
• Blogs and Websites: Write posts with product links on your website, on content platforms like Medium.com, or other people’s websites.
• Email Marketing: Grow a list of subscribers and alternate value emails with sales emails that promote your Amazon products.
• Advertising: Run paid ad campaigns on Google or Facebook.

Growing multiple audiences takes time and effort, but there's a shortcut: driving external traffic through affiliates. This is the most rewarding, low-effort growth strategy for your Amazon business because:

1. Affiliates promote your products using their resources and communities, which can involve any or all of the above options.

2. You pay them only for the sales they generate.

One thing you should know about Archer Affiliates is that we have a unique and innovative method. We use Amazon attribution tools to make sales tracking effortless and accurate. And since Amazon encourages external traffic, you can also get a 10% bonus for these sales.

If you like the sound of it, our experts can give you all the help you need to start with affiliate marketing ASAP. Connect with Amazon affiliates, influencers, and publishers to grow your sales and, as a bonus, enjoy our personalized guidance and support!

How to Increase Traffic to Your Amazon Listing

So far, we’ve covered the most effective way to drive traffic to your Amazon listings from outside the platform. Now, let’s look at all the other options you’ve got to drive internal traffic through the tools that the Amazon ecosystem provides.

1. Leverage Sponsored Ads and Promotions

Another super direct way to drive traffic and increase Amazon listing sales is with one of the four built-in advertising options. If you have the budget and correctly set up your campaigns, this method will give you results fast - especially if you’re not selling in a competitive niche.

But unlike working with affiliates, whom you only pay for the sales they generate, managing ads comes with a cost per click (CPC) or a cost per thousand impressions (CPM). You pay upfront for every person you redirect to your listing or for the eyeballs you get on your ad, with no sale guarantee.

2. Join Various Amazon Programs

Amazon is looking to offer customers all sorts of incentives. If you take advantage of the various programs created for this purpose, Amazon will increase the visibility of your listings and drive more traffic your way.

A few programs you can consider are:

• Amazon Prime: To attract Amazon’s most loyal customers, the ones who prioritize fast and free shipping.
• Amazon Coupons: To provide product discounts that Amazon will prominently display in search results and on product pages.
• Lightning Deals and Promotions: To create time-limited offers that drive a surge of traffic.

3. Improve Amazon SEO

Amazon SEO is a lot more than throwing in some keywords. Aside from knowing which (long-tail) keywords are relevant in search results, you must know how to optimize your product titles, descriptions, and bullet points.

Then, there are also the backend search terms. You can add these hidden keywords to your listing because they’re relevant to your product but don’t naturally fit into the visible text. Using them can significantly increase your visibility without cluttering the product description.

Improving your Amazon SEO will directly impact your product’s visibility in search results. If you do it right, you’ll get more targeted traffic. And typically, you need to work with an SEO expert to do it right. Plus, it’s a long-term game that can take weeks to months to show solid results.

4. Enhance Your Brand With A+ Content

A+ Content is a tool that lets you create visually rich product descriptions with videos, images, shoppable comparison charts, and text placements.

Using it will maximize your Amazon listing, making it look more appealing and increasing conversions. As you already know, more conversions also mean driving more internal traffic because they suggest to Amazon that people want your products.

A+ Content comes in different tires, with Basic and Brand Story being free and Premium available for a fee if you’re eligible. The sales boost can be up to 8% for the Basic A+ Content and 20% for the Premium A+ Content.

5. Optimize Product Listings

Product listing optimization overlaps a bit with the A+ Content and SEO we mentioned above. It includes tweaking everything you can in your listing, from titles and texts (to sound well and use the right keywords) to images (to look inviting) and pricing (to make it competitive).

It’s a sort of DIY option for those who, for whatever reason, aren’t eligible for A+ Content and don’t have an SEO team to rely on. Simply updating your content in these key areas - text, images, price - can improve your product’s visibility, click-through rates, and conversion rates.

All these, in return, create a positive feedback loop that stimulates Amazon to send you even more traffic.

Frequent Mistakes to Avoid in the Process

Learning about the different options to increase traffic to your Amazon listing and putting them into practice takes time, and mistakes will inevitably occur. Here are the frequent ones you should keep an eye out for:

1. Failing to vet affiliates: Not vetting affiliates can get you ineffective promotions and potentially damage your brand reputation.

2. Choosing the wrong keywords: Irrelevant keywords are just as dangerous as not managing your ad budget closely - they’re wasting your ad spend.

3. Underusing the Amazon Programs: Ignoring the tools that Amazon offers you can make you miss out on a large base of customers looking for promotions.

4. Neglecting SEO: Not regularly optimizing for SEO can lead to declining the visibility of your product listings.

5. Overloading your listings: Too much information, poor visuals, or inconsistent branding can overwhelm visitors and prevent them from buying.

6. Not keeping your prices competitive: Uncompetitive pricing can result in lost sales and lower search rankings.

Frequently Asked Questions (FAQs)

Are you ready to make changes that should drive more traffic but unsure how to measure the impact? Here are some FAQs about Amazon listing optimization and results:

How Long Does it Typically Take to See an Increase in Traffic After Optimizing an Amazon Listing?

Usually, you might notice some changes within 1-2 weeks, but full results often require 4-6 weeks. It takes time for Amazon’s algorithm to index the updates and for customer behavior to start reflecting the improvements. Regularly check your analytics to track progress.

What Metrics Should I Track to Analyze the Performance of My Amazon Listing?

To get a clear image of how your listing performs as you start optimizing it, keep an eye out for:

• Sales Volume: Total units sold and revenue generated
• Conversion Rate: Percentage of visitors who make a purchase
• Click-Through Rate (CTR): Ratio of clicks to impressions on your listing
• Impressions: Number of times your listing is seen
• Customer Reviews: Quantity and quality of reviews and ratings
• Keyword Ranking: Position of your listing for relevant search terms
• Return Rate: Percentage of products returned by customers
• Buy Box Percentage: Frequency of winning the Buy Box when competing with other sellers who offer the same product as you
• Advertising Performance: Metrics from ad campaigns like ACOS (Advertising Cost of Sales) and ROAS (Return on Ad Spend)
• Traffic Sources: Breakdown of internal and external traffic sources

How Often Should I Update My Amazon Listing to Maintain High Traffic Levels?

There’s no set-in-stone calendar for product listing optimization. However, good practice is to do it:

• Monthly: Review and tweak keywords based on performance data and new trends.
• Quarterly: Refresh images, check for seasonal adjustments, and update descriptions.
• As Needed: Immediately update to reflect pricing and inventory changes and address customer feedback or reviews.
• During Promotions: Adjust listings before, during, and after promotions or sales events to keep them relevant and maximize visibility and conversion.

Conclusion - How to Drive Traffic to Your Amazon Listing

Affiliate marketing is the most effective strategy to increase sales on Amazon without effort or upfront ad costs. Affiliates handle the promotion, and you only pay a commission per sale.

However, doing it alone comes with challenges. You might fail to vet affiliates properly, give them unclear promo guidelines, or get confused with the Amazon attribution tools.

At Archer Affiliates, we help you avoid all the challenges and reap all the rewards. Win the Amazon war with our extensive network of over 2,500 vetted affiliates who will promote your products with our unique, performance-based model.

Join Archer Affiliates today to work with trusted affiliates and benefit from accurate, no-hassle sales tracking. The peace of mind that comes with expert guidance and support is priceless.