The #1 Way to Increase Amazon Sales Rank (Explained)

Did you know 70% of Amazon visitors don’t scroll past the first page of the search results? That’s why boosting your Amazon sales rank can significantly increase visibility on Amazon and drive sales.

To climb the ranks, focus on driving external traffic to your listings. Connecting with potential customers before they even open the Amazon app can supercharge your visibility and help your sales rank reach the top!

Let’s break down what BSR is, how it’s calculated, and, most importantly, how you can improve it.

If you find this overwhelming, contact Archer Affiliates. We can help you connect with 2,500+ vetted affiliates who can take your sales to the top of best-seller rankings.

What is Amazon Best Sellers Rank?

Amazon Best Sellers Rank (BSR) is basically how Amazon tells you how well your product is selling compared to others in the same category. For example, a product with a higher Amazon sales ranking, let’s say #1 or #10 is selling way better than a product ranked at #500 (which may need optimization to improve its rank).

BSR is updated every hour, which means it’s all about real-time performance.

The key takeaway? The lower your BSR number, the higher your Amazon product sales rank and the more likely your product will appear on the Amazon product ranking list.

Difference Between BSR and Search Ranking

A lot of sellers may get confused between Amazon’s BSR and search ranking.

Here's the deal: while BSR reflects your product's sales performance, your search ranking is about how easy it is for customers to find your product when they search for it.

So, if you want to rank on Amazon and maximize your Amazon results, focusing on both is key.

Pro Tip: Optimizing your product’s search ranking can boost conversion rates, but unless you’re generating consistent sales, your BSR won’t improve.

How is Amazon Best Sellers Rank Calculated?

Amazon uses a proprietary algorithm to calculate the Best Sellers Rank, and while exact details remain unknown, we know that the number of recent sales is the most significant factor.

The faster and more frequently your product sells, the higher your BSR will be. However, historical sales data and the time between sales also play a role.

Products that maintain steady, long-term sales tend to have stronger Amazon product sales ranks than those with short-term spikes.

So, a quick burst of sales during a promotion might temporarily boost your sales rank, but consistency is key to really climbing up the best-seller ranking on Amazon.

Why is Amazon Sales Rank Important?

Having a good Amazon sales rank is a vast visibility booster. Products with a stronger BSR tend to appear on Amazon product ranking lists, featured Deal sites, and even Amazon’s best sellers lists.

The results? More sales and more credibility. Customers are more likely to buy a product that’s in the top ranks compared to one that’s buried deep in the search results.

How to Find Best Seller Rank on Amazon

Finding your product’s best-seller rank is easy.

• Go to your product page and click on it’s listings
• Scroll to the product details section
• Look for best seller rank, which will show a number and category.

Monitoring this rank can help you gauge the success of your marketing efforts and optimize your sales strategies.

For example, tracking BSR changes during a promotional period can reveal which tactics generate the best results.

Tips to Improve Your Amazon BSR

Here’s how you can significantly raise your Amazon best seller rank:

1. Drive External Traffic: By sending traffic to your listings from outside Amazon, such as from social media, blogs, or your website, you’re giving your sales a significant boost. Implementing tips to increase traffic to Amazon listings can help boost sales by 30% or more.
2. Use Amazon Attribution Tools: This handy tool lets you track how your external marketing efforts translate into sales. You can see which campaigns are working best, helping you make informed decisions about where to focus your efforts.
3. Educate Customers Before They Visit Amazon App: Use your platforms to engage with potential buyers and inform them about your product’s benefits before they even hit Amazon. They're more likely to convert when they come to your listing informed.
4. Run Promotions: Leverage special promotions or discounts to drive more sales and traffic to your products. Promotional efforts often lead to an immediate spike in sales, which can boost your BSR.
5. Collaborate with Affiliates: Partnering with vetted affiliates can help you tap into their audiences. Many sellers find that affiliate marketing gets up to 25% of sales, which can ultimately improve their BSR.

Discover New Amazon Revenue Opportunities at Archer

Here’s the thing: improving your BSR isn’t just about hoping people stumble upon your product on Amazon. You need to drive traffic to your listings actively; this is where we come in.

At Archer Affiliates, we’re here to help you boost your Amazon Best Sellers Rank.

We are the only service built specifically to help Amazon sellers increase their rankings by tapping into external traffic sources. We connect you with vetted affiliates, which can send a steady stream of visitors to your Amazon page.

The best part? We operate on a commission-based model, so you only pay us when we help you generate sales. It’s truly a no-brainer!

Plus, with Amazon Attribution tools, you can track exactly where your sales are coming from and see how much of a difference we’re making.

Reach out to us, and we’ll help you connect with a vast network of vetted affiliates who will take your product listings to the top of the chart!

Frequently Asked Questions (FAQs)

Here are some frequently asked questions about how Amazon rankings can boost your sales:

What is Considered a Good Sales Rank on Amazon?

A good sales rank on Amazon depends on the category you’re in. Generally, a product ranked under 10K performs well, especially in competitive categories like electronics or home goods. For niche categories, a rank of 1k or even higher could still mean you’re one of the top sellers.

So, if you’re in the top 1%, that’s fantastic, but the goal is to consistently improve your Best Seller Rank!

Can External Traffic Influence My Product's Amazon BSR?

Absolutely! External traffic can be a game-changer when it comes to improving your Amazon BSR. When you drive traffic from outside sources, whether it’s social media, your website, or affiliate partners, you’re bringing in new buyers that Amazon’s algorithm wasn’t expecting.

The more sales from this outside traffic, the better your BSR gets because Amazon notices you’re getting steady sales momentum.

How Can I Leverage Amazon SEO to Improve My Product's BSR?

Amazon SEO is essential to improving your BSR. By optimizing your product title, bullet points, and description with relevant keywords, you’ll improve your search ranking, which makes it easier for buyers to find your product.

This visibility boost translates into more sales, which means a better BSR.

Conclusion

Improving your Amazon sales rank isn’t just about playing the waiting game; it’s about taking action and finding creative ways to drive traffic and boost sales. You can increase visibility and sales by driving external traffic and understanding Amazon Attribution.

With Archer Affiliates, you don’t have to think twice. Our vetted affiliates promote your products; you only pay when we help you make sales.

Ready to climb the ranks? Connect with Amazon influencers through us and take your Amazon business to the next level!