How to Create an Amazon Coupon Code: Best Practices for Sellers

Did you know that 32% of shoppers look for coupons whenever they want to buy something online? This means you’re leaving money on the table if you’re not leveraging Amazon coupons.

After all, coupon codes don’t just drive traffic and increase sales. They also help your products stand out in a crowded marketplace.

The caveat? You have to know how to use them.

So, read our guide to discover how to create Amazon coupon codes that, instead of eating into your profit margin, are effective and greatly benefit your business.

TL;DR - How to Create Amazon Coupon Code

Can’t wait to launch your first Amazon seller discount? We detail the process of how to create Amazon coupons below, but here are the steps at a glance:

1. Go to ‘Coupons Dashboard’
2. Create a coupon
3. Select the products for which the coupon applies
4. Set the discount you’re offering
5. Determine the usage limits
6. Fill in the title
7. Define the eligible customers
8. Schedule the coupon’s duration
9. Review and submit it for approval

As tempted as you might be to take action, keep reading to discover the best practices for defining your coupon terms and increasing visibility.

Want to get more eyeballs on your promotions? At Archer Affiliates, you’ll find a network of influencers and publishers who can spread the word about your great products and coupon codes.

Don’t wait for Amazon to promote your listings. Join us today and boost your reach and sales with affiliate marketing!

Benefits of Using Amazon Coupons Being a Seller

Even though Amazon coupons might reduce your profit margin on a single sale, using them can grow your business. The key is to balance your coupons with the pricing strategy, and you’ll enjoy many benefits:

• Increased visibility: Amazon promotes products with coupons in special sections like “Today’s Deals,” giving you extra exposure.
• More sales: Everyone loves a deal, so coupons attract customers who are more likely to buy your product when they see a discount.
• Higher conversion rates: Coupons can help turn browsers into buyers. A discount code can encourage them to buy now rather than later.
• Repeat purchases: Offering coupons can bring customers back to your store. They might buy from you again when they like your deal and product.
• Leverage against competitors: If competitors don’t offer coupons, you can use them to differentiate your product and make it more appealing to customers.

How to Create Coupon Code on Amazon

Setting up a coupon on Amazon involves several steps. You start by creating and submitting it through your Seller Central account. Amazon will then review and approve the coupon if it aligns with their guidelines. But let’s break down this submission process.

Step 1: Access the Coupons Dashboard

The Amazon coupon generator has a dedicated dashboard. To access it, log in to your Seller Central account and:

• Click the menu icon in the top left corner;
• Hover over the “Advertising” section;
• Select “Coupons.”

These steps will take you to the Coupons Dashboard, where you can manage your coupons.

Step 2: Start Creating Your Coupon

If it’s your first time creating a coupon, you’ll be asked to review some introductory information about how coupons work. After that, you can click on “Create Your First Coupon.”

If you've created coupons before, you’ll bypass this step and go straight to your Coupons Dashboard.

Step 3: Add Products to Your Coupon

To add products, you must:

• Click the “Create a New Coupon” button;
• Search for the product by entering its SKU (Stock Keeping Unit) or ASIN (Amazon Standard Identification Number);
• After finding your product, click “Go”;
• Finally, select “Add to Coupon.”

You can add up to 200 products to the coupon. If you have many products, consider using the “Create in Bulk” option to upload them all at once.

Step 4: Set Your Discount

Decide if you want to offer a percentage-off discount or a money-off discount.

Once you’ve chosen the type of discount, enter its amount. A discount of at least 10% will make the coupon more appealing to customers.

Step 5: Set Usage Limits and Budget

Select whether a customer can use it once or multiple times and enter your budget for the coupon. The budget helps with planning but doesn’t act as a strict spending limit.

Step 6: Create a Coupon Title

Review Amazon's title guidelines and create a title for your coupon. The title should clearly indicate which products the coupon applies to - this is what customers will see when browsing.

Step 7: Choose Eligible Customers

You can make your coupon available to all customers or limit it to specific groups, such as Amazon Prime members, Amazon Students, or Amazon Family members.

Step 8: Schedule the Duration

All coupons automatically expire after 90 days. But if you want to get the most out of your promotion, it’s recommended that you set a duration of 2-3 months.

Step 9: Review and Submit

Review all the details of your coupon. If everything looks correct, click “Submit Coupon.”

How to Add Coupon to the Amazon Listing

After submitting a coupon for Amazon approval, you don’t need to take further action to add it to your listing.

During Step 3 of the coupon creation process, when you link the coupon to specific product listings by selecting their ASINs (Amazon Standard Identification Numbers), you’re already specifying which listings the coupon will apply to.

So, by default, Amazon will add that coupon to your listing as part of the approval process. After that, your new coupon will show up in various places other than the actual listing:

• Search results: Sometimes, your product might be highlighted in search results with a coupon tag, making it more attractive.
• Coupons homepage: Your product might also appear in Amazon’s Coupons section if customers are browsing for deals.

Best Practices to Use Amazon Promotional Claim Codes

Misusing Amazon promotional claim codes can make you miss opportunities or, even worse, waste your marketing budget. If you want to avoid reaching the wrong audience and devaluing your brand, follow these best practices when creating Amazon coupons:

• Use customer segments: Tailor your promotional claim codes to specific customer segments - repeat buyers, first-time customers, or subscribers to your email list. This way, your promotion reaches those most likely to convert.
• Offer meaningful discounts: The discount should be substantial enough to encourage action. 15-20% or more is more likely to grab attention and drive purchases.
• Use percentage or dollar amounts wisely: A percentage discount might seem more attractive for lower-priced items, while a fixed dollar amount might work better for higher-priced items.
• Create limited-time offers: Promotions that run for a short, defined period often create a sense of urgency that prompts customers to buy sooner.
• Highlight the deadline: Clearly show the expiration date in all your promotional materials to remind customers that the deal won’t last forever.
• Track usage and sales: Amazon provides insights and reports to assess your promotion’s success. Monitor the number of codes redeemed and their impact on your overall sales.
• Adjust based on results: If a promotion isn’t performing as expected, be ready to tweak the offer. You can increase the discount, extend the duration, or target a different audience.

Try Archer Affiliates to Increase Amazon Sales

Shoppers need to see your coupons to redeem them. However, you don’t have to rely solely on Amazon or invest heavily in ads to make them visible. By joining our Archer Affiliates network, you can connect with skilled affiliates who will drive targeted traffic to your listings.

Coupon codes provide our affiliates with discounts to offer to their audiences, making your products more attractive and boosting sales. Plus, using Amazon digital coupons for each affiliate lets you track which partners drive the most conversions.

One thing you should know about us is that we were once Amazon sellers like you. We struggled to find the right affiliates to promote our offers, so we created a network comprising 2,500+ vetted influencers and publishers. With us, you can:

• Access a unique and innovative approach to driving external traffic directly to your Amazon listings and promotions.
• Reach customers even before they land on Amazon, gaining a competitive edge.
• Enjoy a performance-based pricing model with no monthly, upfront, or sign-up fees.

You only pay a commission on sales generated, and you determine the rate. Plus, you can earn 10% back through the Amazon brand referral bonus - sales are tracked with Amazon Attribution links you can generate automatically, without any manual effort.

So, bring your campaigns and coupon codes onto our platform and let affiliates know about your offers. With support and guidance from our experts, you’ll boost your Amazon sales effectively. Connect with Amazon influencers today!

Frequently Asked Questions (FAQs)

Here’s what else you should know about creating Amazon coupon codes:

How to Create Coupons in Bulk on Amazon?

Bulk coupon creation requires that you:

• Go to the Coupons Dashboard in Seller Central;
• Choose “Create a New Coupon”;
• Use the “Create in Bulk” option;
• Upload a spreadsheet with your product ASINs;
• Set your discount;
• Follow the prompts to complete and submit your bulk coupon.

How Do I Customize a Coupon Code for Amazon Shoppers?

A custom coupon code on Amazon is a unique, single-use code tailored for specific customers or promotions. To create one, you must:

• Go to the Promotions section in Seller Central;
• Select “Money Off”;
• Choose “Single-Use” under “Claim codes”;
• Customize the discount by setting the product group and defining the usage limits;
• Generate the unique codes.

How Can I Track the Performance of My Amazon Coupon Code?

To track performance in Seller Central, access the Coupons Dashboard and monitor redemptions, sales, and conversion rates. On Archer Affiliates, you can create unique coupon codes for each affiliate and use them with Amazon Attribution links to see which affiliates drive the most sales.

Conclusion

Amazon coupon codes might mean selling at a discount, but they can grow your business. They boost visibility, increase conversions, and encourage repeat customers. Combining them with affiliate marketing will drive significantly more traffic to your listings and help develop a powerful strategy for your Amazon business.

Now that you’ve learned how to create coupons, we hope you’ll take advantage of them often. While you do that, let our affiliates eager to maximize earnings spread the word about your coupons.

Sign in as a seller with Archer Affiliates, and use our network to boost your reach and sales.