David Katz9/28/2024
Not tracking your unit session percentage on Amazon (USP) means missing out on one of the most powerful insights into your product's performance.
This metric reveals how well you convert traffic into sales, and if you work to improve it, you’ll rank higher and sell more. Read on to find out everything you should know about it!
Want to skip to solutions and attract more quality traffic who already see the value in your product?
Join Archer Affiliates to partner with our vetted influencers and content creators. They’ll work hard to bring you sales and boost that unit session percentage.
The unit session percentage, also called the unit session rate, shows how well your product converts visitors into buyers. It focuses on the number of units sold compared to the number of people who visited your product page.
If the unit session percentage focuses on units sold, the conversion rate focuses on whether a visitor bought something. In other words, the conversion rate looks at how many visitors purchase regardless of how many units they buy.
While they’re both important, their relevance depends on what you’re focusing on:
Industry reports indicate that a good Amazon USP typically ranges from 7% to 15%. As for the average unit session percentage on Amazon, it’s about 12.3%.
However, this can vary depending on the product category. Products with high demand or well-optimized listings might see even higher rates, around 20% or more.
If your percentage is below 10%, it might be a sign that your product listing needs optimization to convert visitors into buyers better.
Amazon cares about customer experience (and sales, of course). Since a high USP tells the algorithm your visitors are buying multiple units per session, Amazon will:
So, the unit session percentage directly impacts your listing’s visibility and sales because Amazon’s algorithm favors products with strong metrics like the unit session percentage.
Having access to this data, watching it closely, and doing your best to improve it will help you:
You can easily find your unit session percentage by accessing your reports in Seller Central:
More traffic (if well-targeted!) is always beneficial, but you’re still supposed to convert those visitors once they land. So, here’s how to go beyond traffic numbers and improve your unit session percentage:
The unit session percentage depends on traffic and product listing quality. Here’s what could hurt your conversion rate aside from not getting enough visitors on the page:
You’ve learned how to optimize your Amazon listing for higher conversions — now it’s time to boost the right kind of traffic. With Archer Affiliates, you’ll drive more targeted, high-quality external traffic to your Amazon listings, which directly connects to your unit session percentage (USP). With our Amazon affiliate program for sellers, you’ll enjoy plenty of benefits:
Affiliates earn commissions based on sales, so they focus on promoting products that resonate with their audience to maximize conversions. When an affiliate from our network selects your product, it’s because it matches their followers’ needs. They can and will send you high-quality traffic.
Affiliates pre-sell your product by providing their audience with details, benefits, and personal recommendations. When their followers click through, they’re more likely to convert because they already understand your product’s value and may be more motivated to buy multiple units.
Archer Affiliates offers access to a wide network of affiliates who promote your products through blogs, social media, and email. They’ll drive high-intent shoppers to your listings, and with Amazon attribution tracking, you’ll know exactly where your sales come from.
Connect with our Amazon influencers today and let’s improve both your sales and USP!
Here’s what else you might want to know about your Amazon Unit Session Percentage:
Absolutely, and that's exactly what we're doing at Archer Affiliates. Our affiliates connect your offer with the audiences most likely to see its value and prime them to buy before sending them to your page. With more targeted, pre-sold traffic, conversions increase, boosting your unit session percentage as visitors are more likely to buy multiple units.
According to industry reports, a unit session percentage between 7% and 15% is considered good for most categories, with an average of around 12.3%. If your USP is above 20%, it shows excellent performance, whereas if it’s under 10%, it may indicate issues with your listing quality or traffic.
Monitor your USP at least bi-weekly, if not weekly, to spot trends and quickly respond to changes in conversion rates. If you do it too infrequently, you’ll miss opportunities to optimize your product listings. At the same time, checks that are too frequent might not reveal meaningful shifts.
The unit session percentage is a key metric that impacts both your sales and visibility on Amazon.
By understanding and optimizing it, you can improve your conversion rates and boost your product’s ranking in search results.
Whether it’s refining your product listings or driving targeted traffic through Archer Affiliates, taking steps to improve your USP can lead to:
Join Archer Affiliates, and our experienced influencers will start working for your growth. Each sale you make through us is tracked with attribution links, and you can earn 10% back with the brand referral bonus!