How Can Amazon Sellers Leverage Affiliates? 5 Benefits Explained

Amazon is a tough arena. With so many sellers competing, you could do everything right and still not see the sales you want.

If that’s you, and you’re thinking that Amazon’s Affiliate Program is what will get you more visibility, you’re not entirely wrong. But you’re not right either.

This blog post will give you all the relevant information about the Amazon Affiliate Program for sellers. Read on if you want to grasp:

• How it works and why it’s not the be-all, end-all for sellers
• How to truly leverage affiliates without depending on Amazon
• All the benefits that come from doing affiliate marketing the right way

TL;DR - 5 Massive Benefits of Leveraging Affiliates

Affiliates are like brand ambassadors but with an established loyal audience. Here are the five most significant benefits of leveraging such partnerships:

1. Have your products promoted without upfront costs
2. Enjoy powerful marketing without doing it yourself
3. Tap into new customer segments
4. Build trust through third-party endorsements
5. Boost your product’s search rankings on Amazon

We’ll get into all these in detail below, right after we explain Amazon’s affiliate advertising program. If you can’t wait to use all these to drive more traffic and sales to your listings, we have a suggestion.

Join Archer Affiliates today and connect with our vetted influencers and publishers who are anxious to promote your products.

What is Amazon Associates?

Amazon Associates is Amazon’s affiliate marketing program. It allows individuals, bloggers, and content creators to earn commissions by promoting Amazon products as affiliates.

When someone clicks on an affiliate’s unique link and makes a purchase on Amazon, the affiliate earns a percentage of the sale.

How Does Amazon Associates Work?

Anyone can join this program by signing up on the Amazon Associates website. After approval, they gain access to tools and resources for creating affiliate links that they use to sell products for a commission:

1. Product Selection: Once they’re affiliates, they can browse Amazon’s vast catalog and choose the products they want to promote—these may be yours or any other seller’s.

2. Link Generation: Instead of using the links all Amazon shoppers see on the platform, the affiliate creates unique links for each product they promote. These are called affiliate or attribution links.

3. Product Promotion: Then, they share these affiliate links, also known as Amazon attribution links, on their blog, website, social media, or anywhere else they have an audience.

4. Commission Attribution: Each affiliate link contains tracking info that identifies your referrer. When a shopper clicks and makes a purchase, the affiliate earns a 1-10% commission based on the product category.

Unlike the Amazon Creator Connections program, where, as a seller, you actively manage campaigns, budgets, and commissions, here you have no direct control but neither costs:

• Affiliates can promote your products freely: Any affiliate in the Amazon Associates program can promote your products without your permission. If they increase your traffic and sales, you’re not managing anything.
• There are no additional costs for you as a seller: The commission affiliates earn isn’t from your sales revenue but from Amazon. The standard selling fees you pay to Amazon remain the same.

Is Amazon Associates Legit?

Yes, Amazon Associates is a legitimate affiliate marketing program with:

• A long history of successful partnerships
• Reliable payment methods
• Clear guidelines

Even though Amazon doesn’t pay affiliates the highest commissions on the market, it is one of the most well-known and trusted programs.

How Can Amazon Associates Help Me as a Seller?

So far, you’ve seen that Amazon Associates mostly involves affiliates worldwide and Amazon. In case you’re wondering what the benefits are for you as a seller, let’s break them down:

1. Cost-Free Promotion

If Amazon’s affiliates choose to recommend your products, it’s a free promotion for you. Since Amazon pays every sale commission, you don’t have to worry about budgeting for affiliate payouts or ad spending.

2. Passive Marketing

Once an affiliate picks one of your products, it’s like you have an extended marketing team that works for you and requires no oversight. They create content, share links, and drive traffic—all without your input or ongoing management.

3. Wider Audience Reach

Affiliates often have established audiences across blogs, social media, and other content platforms. When they promote your products, you tap into these diverse and engaged communities that might not have encountered your listings otherwise.

4. Increased Credibility and Trust

Having community leaders endorse your product can add a layer of credibility and trust. Affiliates create detailed content and leverage your reviews or testimonials. This prof and their authority make potential customers more likely to trust and buy your product.

5. Improved Organic Visibility

Over time, the increased traffic and sales driven by affiliate promotions signal to Amazon’s algorithm that your product is popular and relevant. As a result, your product may appear higher in search results. You’ll get even more organic visibility and sales, which means you compound the benefits and maximize your Amazon results.

How Can I Find More Affiliates to Drive More External Traffic?

Clearly, you can’t sit and wait for one of the gazillion Amazon affiliates to discover your products. You’ve got to find your way into new communities, rub shoulders with affiliates, and show them how valuable your products are. Here are a few options to consider:

1. Use Affiliate Marketing Platforms: Platforms like Archer Affiliates specialize in connecting Amazon sellers with influencers and publishers. We have a vetted pool of creators ready to promote your products, and by joining us, you can actively seek out the right partners to drive traffic.

2. Reach Out to Influencers: Identify influencers in your niche and contact them directly. Many work as affiliates and can promote your products to their followers. And through personal outreach, you get to choose partners who align with your brand values.

3. Leverage Social Media Groups: Join Facebook groups, LinkedIn communities, and other forums where affiliates hang out. Make yourself noticed, share your products, and invite affiliates to promote you, knowing you’ll most likely attract those genuinely interested in your niche.

4. Offer Attractive Incentives: Affiliates want and deserve to feel well compensated for their efforts. To catch the eye of top affiliates, set competitive commission rates or give them extra perks-exclusive discounts and bonuses for high performance.

At Archer Affiliates, we were once sellers struggling to find the right promoters for our Amazon businesses. That’s how we started this network and why we’re sure of one thing:

When you actively put yourself in front of affiliates, you start more partnerships with creators who believe in your products and will do everything they can to promote them.

Connect with our Amazon influencers and publishers today to let them drive qualified traffic to your listings. And if this isn’t a good enough reason, check out the next section.

Benefits of Joining Archer Affiliates

Selling on Amazon is like getting on The New York Times Best Seller list—it’s more about visibility and recommendations than just having a great product. By joining Archer Affiliates, you access a powerful, cost-effective, low-maintenance marketing solution to get the recommendations that will boost your sales.

With Amazon attribution tracking, expert support, and a vast network of affiliates, we help you overcome common challenges and stand out in a competitive marketplace. Let’s tell you more about these benefits:

Expand Your Marketing Reach

If you’re struggling to scale because of limited marketing reach, we are ready to put you in front of a vast network with over 2,500 vetted affiliates. These affiliates can promote your products across various platforms and help you reach customers before they visit Amazon. That’s what we call a competitive edge.

Performance-Based Model

Driving traffic with high upfront costs isn’t fun. At Archer Affiliates, we eliminate this concern with a performance-based pricing model. There are no monthly, upfront, or sign-up fees—just a commission on sales you actually get. Plus, you set the commission rate, which means you control your costs.

Enhanced Tracking and Optimization

As hard as it is to effectively track and optimize affiliate marketing, we do our best to make it easy. On our platform, you can use Amazon Attribution to track every sale, get real data, and refine your strategy for substantial growth.

Seamless Setup and Expert Support

Complex processes can make you run from new marketing initiatives. To help you start, we offer an easy setup process. We’re connected to Amazon’s advertising API, so your attribution links are generated automatically, and we have a skilled support team ready to offer you guidance.

Rewarding Promotion With Influencers

At Archer Affiliates, we have vetted affiliates who are ready to promote your products without any upfront risk to you. Moreover, you can earn 10% back through the Amazon Brand Referral Bonus.

Frequently Asked Questions (FAQs)

Here are some FAQs on finding affiliates for your business on platforms like Archer Affiliates or Amazon.

Is it Free to Join Archer Affiliates?

Yes, it’s free to join Archer Affiliates. We have a performance-based model that means you only spend money when you make money. Otherwise, there are no sign-up, upfront, or monthly costs.

How Can I Find Influencers on Amazon?

To find influencers directly on Amazon, you can:

• Explore Amazon Live, where creators host live streams promoting products.
• Browse through Amazon Influencer Storefronts, where influencers showcase their favorite items.
• Check out top reviewers who frequently leave detailed product reviews and might be open to promoting your products.

Conclusion

As an Amazon seller, affiliate programs are something you should definitely look into. The problem with Amazon Associates is that it was designed for affiliates. You and other sellers are not part of the conversation in there, which can be a missed opportunity.

So, do you want to stop relying solely on Amazon and start getting involved in affiliate partnerships outside the platform? If so, we have one of the best advertising affiliate programs to explore.

By joining our network, you can connect and communicate with affiliates to help them promote your offers effectively. Bring your products in front of our 2,500+ vetted influencers and publishers and watch them generate the traffic and sales you deserve.

Join Archer Affiliates to build stronger, more effective partnerships starting today!