Amazon Influencer Program For Sellers - Maximize Your Sales

The internet is filled with influencers. Still, only the best ones can make their endorsements feel like friendly recommendations instead of sales pitches and profoundly impact their audiences’ behaviors.

If you’re an Amazon seller, the best influencers can be your most valuable partners. Read this guide on the Amazon Influencer Program for sellers to discover how social media stars can showcase your products genuinely to thousands of potential customers.

And if you’re an action taker and want to enjoy such exposure without delay, join Archer Affiliates. Our network brings together thousands of affiliates and influencers who can quickly start driving external traffic and more sales to your Amazon listings.

What is the Amazon Influencer Program?

Just like Amazon Associates, Amazon Influencer is an affiliate program where people who generate sales earn a commission.

As its name suggests, it’s designed for influencers, who are people with a significant online following. So, joining requirements are stricter, and the promotion instruments are different and more diverse.

An Amazon affiliate influencer gets to create an Amazon page where they recommend products. This page is similar to a seller’s store, but this influencer store shows products from multiple sellers that they’ve tried and recommended.

Who Qualifies as an Amazon Influencer?

An Amazon influencer is someone with a meaningful following on either YouTube, TikTok, Facebook, or Instagram. A business account is mandatory for the last two because it offers additional promotion features and more advanced analytics.

Amazon is vague about the exact number of followers it requires. They evaluate applications on a case-by-case basis, considering both the following and engagement metrics - likes, comments, and shares. So, they might accept someone with fewer followers but high engagement or a niche audience.

Amazon Influencers vs. Affiliates

While both promote Amazon products for a commission and have complete control over the content they create, influencers are more privileged. They get more tools and support from Amazon to create and promote content. Affiliates, in contrast, mainly rely on their own platforms to drive traffic and sales.

Advantages of Leveraging Influencers as a Seller

Unlike celebrities who endorse products, influencers have a closer relationship with their audiences and can easily sway them.

Here are five key advantages of collaborating with influencers as a seller:

1. Increased Reach: Their large followings are often highly dedicated. Partnering with them can reach a broader audience with significantly less effort than traditional advertising.
2. Credibility and Trust: Influencers have built trust with their followers. Once they recommend your product, their audience will likely believe in its quality and value. So you can get higher conversion rates and unit session percentage on Amazon.
3. Targeted Marketing: Social media stars often cater to specific niches. Choose the right influencers, and you can target your marketing efforts to a more relevant audience. This way, you have more chances to reach people genuinely interested in your product.
4. Engaging Content: Most influencers have excellent writing skills. They can write high-quality content that easily raises interest in your product and strengthen your brand image. Plus, if they have an Amazon Creator account, they can further promote your products with the videos they post on social media.
5. Cost-Effective: Compared to traditional Amazon advertising strategy, influencer marketing can be more cost-effective. Especially if you work with micro-influencers with high engagement rates, you can achieve significant reach and engagement without spending a fortune.

How to Find Influencers for Amazon

The problem with spotting influencers on Amazon is that the platform offers no official list or search option to find Amazon influencers.

However, you can start your research in one of these two places:

• Amazon Live: On this platform, influencers host live streams and show products in real-time. Browse these live streams to find the influencers who align the most with your brand’s niche.
• #FoundItOnAmazon Feed: This feed aggregates influencer photos tagged with their favorite products and collections. You can filter this page by specific product categories to spot the influencers who focus on your product type.

Outside of Amazon, you can try to use:

• Social Media Platforms: Influencers are most active on Instagram, TikTok, Facebook, and YouTube. Use Amazon-related hashtags like #AmazonFinds, #AmazonDeals, and #AmazonInfluencer to find their accounts.
• Brand Mentions and Listening Tools: Try out Google Alerts to set up notifications for mentions of your brand or related keywords. This should help you identify influencers already discussing your products or industry.
• The Archer Affiliate Network: At Archer Affiliates, we have a strong community of 2,500+ vetted affiliates and influencers. Once you connect with Amazon influencers within our network, you’ll find it so much easier to start partnerships and benefit from the recommendations of these authority content creators.

How to Evaluate Amazon Influencers

Wasting your time and money with unfit Amazon influencers is the slightest harm. When you ignore whom you partner with, you risk damaging your brand’s reputation, which is much harder to fix in the long run.

So, let’s say you’ve found a couple of Amazon Influencers who seem like a good fit.

Here’s how to evaluate Amazon influencers to decide if they align with your brand and if they can effectively reach your ideal audience:

1. Check the number of followers and their growth rate over time.

2. Calculate the average likes, comments, and shares per post to see how actively their audience interacts with their content.

3. Look at the quality of their posts, including visuals and captions.

4. Analyze their audience demographics (age, gender, location).

5. Look for signs of genuine engagement (high-quality comments, profile quality of commenters, etc.) versus fake followers or bots.

6. Check their profiles, websites, or online press releases to review their previous collaborations and campaigns.

7. Examine brand fit in terms of values, ethics, and style by reviewing their content and direct interactions.

8. Read through comments on their posts to gauge their audience’s trust and perception of the influencer.

How to Reach Out to Amazon Influencers

You’ve researched and now have a shortlist of the best Amazon influencers for your brand. It’s time to approach them strategically to get a Yes and access to their valuable audience:

Write a Short But Thoughtful Message

Introduce yourself and your brand concisely, and explain why you’re reaching out. Tell them about the mutual benefits of working together and why you chose them.

Equally important, say exactly what you’d like them to do next - try out your product, set up a meeting, discuss further details, etc.

TIP: Take some time to write an enticing but clear subject line so they won’t skip your message. Something like “Exciting Collaboration Opportunity with [Your Brand]” should do it.

Prepare Clear Partnership Terms

Write down or collect all the necessary information for when they show interest in working with you.

You want handy details about your product, your brand’s story, campaign goals, and any specific requirements or guidelines for the collaboration - deliverables, timelines, and compensation.

Choose the Right Contact Method

With your message crafted and all the essential info at hand, it’s time to hit send. What options do you have?

• Email is one of the most professional ways to reach out. Still, you must dig for it on their social media profiles or personal websites.
• Direct messages are more informal and more likely to get you an answer. Try sending DMs, especially on Instagram and TikTok.
• Affiliate marketing platforms are a great place to connect with influencers and affiliates looking to maximize earnings. If they’re active in there, you know they’re looking for collaborations, and you have a better chance of getting a fast answer from them.

DID YOU KNOW? At Archer Affiliates, we were once Amazon sellers who couldn’t connect with the right affiliates. Since then, we’ve built this network of 2,500+ vetted affiliates, so you don’t have to waste time searching. Join us today and quickly connect with the influencers who make the best fit for your brand and products.

How to Negotiate with Amazon Influencers

To maximize your partnership with an influencer, you must clarify and agree on expectations, deliverables, and compensation.

Here are the steps on how to negotiate with Amazon influencers effectively:

1. Understand the influencer’s value and market rates

2. Define clear objectives, goals, deliverables, and scope of work

3. Start with a fair offer

4. Be open to counteroffers

5. Highlight mutual benefits

6. Discuss exclusivity and content rights

7. Agree on performance metrics and reporting

8. Formalize the agreement in writing

Frequently Asked Questions (FAQs)

From our extensive experience in connecting Amazon sellers with affiliates and influencers, we expect you to wonder about the following aspects:

How Much Should You Pay an Amazon Influencer?

Payment can vary based on the influencer’s follower count and the agreed pricing models. Some want you to pay them a flat fee for a specific number of posts or a campaign, whereas others are more flexible and would even accept a lower commission paired with free products.

Our affiliates get an average commission of 18% per qualified sale, but sellers can get back 10% per sale through the Amazon Brand Referral bonus.

Can Sellers Choose Which Influencers to Work With?

Again, it depends on where you two connect. If they’re on social media or publicly share contact details on their website, it’s easy to reach out to them.

At Archer Affiliates, just as with other programs like Amazon Creator Connections, sellers can create an offer for influencers to choose to work with them. This setup actually benefits you because it means that when an affiliate reaches out, they’re already genuinely interested in your brand.

How Can Sellers Track the Performance of Influencer Campaigns?

At Archer Affiliates, we use the Amazon Advertising API to create attribution links automatically. This way, you know which sale comes from which promoter without any manual process. For every influencer campaign performance, you get accurate and efficient tracking.

Can Sellers Offer Exclusive Discounts through Influencers?

Yes, you can offer exclusive discounts through influencers. If you provide unique promo codes or special offers, your affiliates and influencers can share them with their followers, driving more traffic and sales to your products.

Conclusion

Through the Amazon Influencer affiliate program, you can take the trust an influencer has built with their followers and associate it with your products. You’re getting in front of an audience that genuinely needs your offer, so you start selling more, fast.

Now that you know how to evaluate the influencers you’ll work with, you can choose to search for these influencers and waste precious time in a social media black hole. Or you can go to the one place where thousands of affiliates and influencers are waiting to partner with brands like yours - at Archer Affiliates.

Schedule a call with our experts to learn how we can connect you with the right influencers. We’ll also tell you more about our unique, innovative system, which few Amazon sellers are currently using.