David Katz10/9/2024
Amazon is big — really big. It takes up 37.6% of the U.S. e-commerce market, which is a lot of shoppers in one place.
As a brand, you want to get noticed on Amazon and have more people see and buy your products. This is where Amazon influencers come in handy.
They can help promote your brand since they have lots of followers who trust their opinions. When they recommend a product, people listen and often buy. But finding these influencers isn't easy.
In this guide, we'll show you how to find influencers on Amazon who fit your brand!
You can find potential influencer partners in the following ways:
If you want to avoid all the hassle of finding and managing influencers yourself, there's an easier way. At Archer Affiliates, we connect Amazon sellers like you with over 2,500 vetted affiliates and influencers.
We handle everything from setup to tracking so you can focus on what you do best – running your business. Just set your commission rates, and we’ll find the affiliates that would help boost your external traffic.
Join Archer Affiliates today and start hitting your sales targets!
An Amazon influencer is a content creator who participates in Amazon's Influencer Program and uses their influence to recommend products available on Amazon. They earn commissions on qualifying purchases made through their unique storefront or affiliate links.
These individuals typically have a significant following on social media platforms like Instagram, YouTube, Facebook, or TikTok.
Amazon influencers are categorized into sizes by the number of followers, from nano-influencers with a few thousand followers to mega-influencers with millions. They create content such as product reviews, unboxing videos, how-to guides, and curated lists of their favorite items.
An Amazon influencer page, also known as an Amazon storefront or Amazon shop, is a customized landing page on Amazon where influencers showcase their recommended products.
These pages feature:
Shoppers can easily browse and purchase products directly from these storefronts, making it convenient for influencers to monetize their recommendations.
While there can be an overlap between the Amazon seller affiliate program and the Amazon influencer program for sellers, here are some key differences:
Amazon Affiliate | Amazon Influencer |
---|---|
Part of the Amazon Associates program | Part of the Amazon Influencer Program |
Open to anyone with a website or app | Requires an established social media presence |
Uses individual product links | Has a customized Amazon storefront |
Primarily text-based content | Often creates visual content (photos, videos) |
No additional tools or features | Access to additional tools like shoppable photos and live-streaming |
There are multiple reasons for you to collaborate with vetted Amazon influencers:
Finding Amazon influencer storefronts requires a bit of detective work, but here's a step-by-step process to help you:
Not all influencers will have easily discoverable storefronts. Sometimes, you may need to explore Amazon creator connections and their content on other platforms before finding their Amazon presence.
Let’s see some practical strategies for finding the best Amazon influencers for your brand:
Amazon Live is a goldmine for finding active and engaged influencers in real time. This platform lets you see creators in action, gauging their presentation skills and audience interaction.
To make the most of Amazon Live:
Look for influencers who:
Consistency is key. Set aside time each week to explore Amazon Live and keep track of influencers who catch your eye.
Social media platforms are treasure troves of potential Amazon influencers. Many creators showcase their Amazon finds and storefronts on these platforms, making them easier to discover.
Start by searching for Amazon-related hashtags on:
Popular hashtags include:
When you find potential influencers:
Pro Tip: Use social media management tools to set up saved searches for these hashtags, which will make it easier to monitor new content regularly.
The #FoundItOnAmazon feed is a curated collection of products recommended by Amazon influencers. This feature can help you identify creators already actively promoting products in your niche.
To use this feature:
When you find an influencer of interest:
Amazon's search function isn't just for finding products – it can also help you discover influencers.
Here's how to do it:
1. Use Amazon's search bar to look for keywords related to your products
2. Pay attention to video content in the search results – influencers often create these
3. Check the "Editorial recommendations" section for potential collaborators
Also:
These content creators might not be official Amazon influencers yet, but they could be valuable micro-influencers in your niche.
Your competitors can also lead you to great influencers. Steps to take:
1. Identify your top competitors on Amazon
2. Use tools like Helium 10's X-Ray to see top sellers in your category
3. Research these sellers' social media presence
Look for:
The idea isn't to poach influencers but to identify creators interested in your product category.
Many Amazon influencers congregate in online communities to share tips, seek advice, and find collaboration opportunities.
Engaging with these communities can help you connect with potential influencers directly.
Where to look:
How to engage:
Be genuine in your interactions and focus on building relationships rather than immediate recruitment.
Forget the hassle of searching for influencers. We at Archer Affiliates have revolutionized how Amazon sellers like you connect with affiliates and influencers.
The process is simple and automatic:
1. You set up your offers in just 5 minutes
2. Affiliates find your products and create Attribution links
3. You track performance through Amazon Attribution
We're the only ones doing this for you with zero upfront or monthly fees. You only pay when you make a sale. It's truly risk-free.
Here's why we're a game-changer:
We handle everything from offer setup to performance tracking. Join Archer Affiliates today and start working with influencers who will take your Amazon business to the next level. It's a no-brainer!
Once you’ve identified promising influencer candidates for your brand, you need to decide on fair partnership terms that attract their interest.
Some key points on how to negotiate with Amazon influencers include:
Negotiation conversations are a two-way street. Maintain open and respectful dialogue to reach win-win agreements.
Below, we address some common questions about finding influencers on Amazon:
Archer Affiliates is your all-in-one platform for finding and connecting with Amazon influencers. We connect you with over 2,500 vetted affiliates and handle everything automatically.
There's no need to search — we do it all for you. Connect with influencers now.
Once you establish partnerships, we facilitate transparent tracking through creator portals and campaign dashboards. These provide real-time updates on ROI metrics like sales-driven and affiliate conversions.
Absolutely. The program focuses specifically on Amazon storefronts, but participants typically have followings across Instagram, YouTube, TikTok, and other networks.
The majority continue recommending products through organic social content, blogs, videos, or email newsletters.
Finding the right Amazon influencers can boost your sales and brand visibility. However, the process can be time-consuming and complex.
That's where Archer Affiliates comes in. We connect you directly with vetted Amazon affiliates and influencers. Our platform automates everything - from creating attribution links to tracking performance. You only pay when you make a sale, with no upfront or monthly fees.
Ready to grow your Amazon business? Connect with Amazon influencers through Archer Affiliates today and watch your sales grow.