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How to Find Influencers on Amazon - 7 Tips You Need

David Katz10/9/2024

Amazon is big — really big. It takes up 37.6% of the U.S. e-commerce market, which is a lot of shoppers in one place.

As a brand, you want to get noticed on Amazon and have more people see and buy your products. This is where Amazon influencers come in handy.

They can help promote your brand since they have lots of followers who trust their opinions. When they recommend a product, people listen and often buy. But finding these influencers isn't easy.

In this guide, we'll show you how to find influencers on Amazon who fit your brand!

TL;DR - How to Find Influencers on Amazon

You can find potential influencer partners in the following ways:

  • Explore Amazon Live and #FoundItOnAmazon
  • Search social media platforms using Amazon-related hashtags
  • Use Amazon's native search features
  • Leverage influencer marketing tools
  • Check your own follower base
  • Engage with Amazon influencer communities
  • Collaborate with an Amazon marketing agency

If you want to avoid all the hassle of finding and managing influencers yourself, there's an easier way. At Archer Affiliates, we connect Amazon sellers like you with over 2,500 vetted affiliates and influencers.

We handle everything from setup to tracking so you can focus on what you do best – running your business. Just set your commission rates, and we’ll find the affiliates that would help boost your external traffic.

Join Archer Affiliates today and start hitting your sales targets!

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What is an Amazon Influencer?

An Amazon influencer is a content creator who participates in Amazon's Influencer Program and uses their influence to recommend products available on Amazon. They earn commissions on qualifying purchases made through their unique storefront or affiliate links.

These individuals typically have a significant following on social media platforms like Instagram, YouTube, Facebook, or TikTok.

Amazon influencers are categorized into sizes by the number of followers, from nano-influencers with a few thousand followers to mega-influencers with millions. They create content such as product reviews, unboxing videos, how-to guides, and curated lists of their favorite items.

What is an Amazon Influencer Page?

An Amazon influencer page, also known as an Amazon storefront or Amazon shop, is a customized landing page on Amazon where influencers showcase their recommended products.

These pages feature:

  • Curated product collections
  • Idea lists organized by theme or category
  • Shoppable photos and videos
  • Live streams (for some influencers)

Shoppers can easily browse and purchase products directly from these storefronts, making it convenient for influencers to monetize their recommendations.

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Difference Between an Amazon Affiliate and an Amazon Influencer

While there can be an overlap between the Amazon seller affiliate program and the Amazon influencer program for sellers, here are some key differences:

Amazon AffiliateAmazon Influencer
Part of the Amazon Associates programPart of the Amazon Influencer Program
Open to anyone with a website or appRequires an established social media presence
Uses individual product linksHas a customized Amazon storefront
Primarily text-based contentOften creates visual content (photos, videos)
No additional tools or featuresAccess to additional tools like shoppable photos and live-streaming

Why Do Brands Work with Amazon Influencers?

There are multiple reasons for you to collaborate with vetted Amazon influencers:

  • Expand Reach: Influencers provide direct access to large, targeted audiences that likely extend beyond a brand’s existing channels. More eyeballs on products lead to greater awareness and sales potential.
  • SEO Benefits: External traffic from influencer content can increase traffic to your Amazon listing and positively impact your Amazon SEO rankings.
  • Established Trust and Credibility: Followers strongly trust the influencers they engage with. This gets conferred onto recommended products, making followers more likely to purchase.
  • Cost-Effectiveness: Influencer partnerships tend to provide better ROI than conventional ads due to higher perceived integrity and conversion rates, and their potential impact on key metrics like unit session percentage on Amazon.
  • Brand Awareness: Organic mentions through influencers help increase visibility on Amazon and achieve greater discovery through social platforms and search engines.
  • Generate Reviews: Partnerships often lead to reviews on Amazon as followers purchase and share feedback on items showcased by influencers.
Woman presenting clothes on a rack with a laptop and tablet in foreground.

How to Find Amazon Influencer Storefronts

Finding Amazon influencer storefronts requires a bit of detective work, but here's a step-by-step process to help you:

Start on Amazon

  • Go to Amazon.com and click on the main navigation menu.
  • Scroll down to "Programs & Features."
  • Click "See All."
  • Look for "#FoundItOnAmazon" or "Amazon Live."
    • Explore #FoundItOnAmazon
      • 1. Browse through curated collections of products.
      • 2. Click on photos to see the influencer behind each collection.
      • 3. Visit their storefront by clicking on their name.
    • Check Amazon Live
      • 1. Watch live streams from Amazon creators.
      • 2. Click on a creator's name to visit their profile and storefront.
  • Use the search bar and type "Amazon.com/shop/" followed by an influencer's name.
    1. If they have a storefront, it should appear in the search results.

Use Social Media

  • Look for influencers using hashtags like #AmazonInfluencer or #FoundItOnAmazon.
  • Check their bio for an Amazon storefront link.

Google Search

  • Try searching "site:amazon.com/shop [influencer name]" or "Amazon storefront [influencer name]."

Not all influencers will have easily discoverable storefronts. Sometimes, you may need to explore Amazon creator connections and their content on other platforms before finding their Amazon presence.

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How to Find Influencers on Amazon

Let’s see some practical strategies for finding the best Amazon influencers for your brand:

1. Leverage Amazon Live

Amazon Live is a goldmine for finding active and engaged influencers in real time. This platform lets you see creators in action, gauging their presentation skills and audience interaction.

To make the most of Amazon Live:

  • Regularly check the platform for creators in your niche
  • Watch multiple streams to get a feel for different influencer styles
  • Pay attention to audience engagement levels and the types of questions asked

Look for influencers who:

  • Have in-depth knowledge of your niche products
  • Engage authentically with their audience
  • Have a presenting style that aligns with your brand values

Consistency is key. Set aside time each week to explore Amazon Live and keep track of influencers who catch your eye.

2. Use Social Media Platforms

Social media platforms are treasure troves of potential Amazon influencers. Many creators showcase their Amazon finds and storefronts on these platforms, making them easier to discover.

Start by searching for Amazon-related hashtags on:

  • Instagram
  • TikTok
  • YouTube

Popular hashtags include:

  • #AmazonFinds
  • #AmazonFashion
  • #AmazonMustHaves
  • #FoundItOnAmazon
  • #AmazonInfluencer

When you find potential influencers:

  1. Analyze their content quality and style
  2. Check their engagement rates (likes, comments, shares)
  3. Look at the relevance of their audience to your target market

Pro Tip: Use social media management tools to set up saved searches for these hashtags, which will make it easier to monitor new content regularly.

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3. Explore the #FoundItOnAmazon Feed

The #FoundItOnAmazon feed is a curated collection of products recommended by Amazon influencers. This feature can help you identify creators already actively promoting products in your niche.

To use this feature:

  • Navigate to the #FoundItOnAmazon page on Amazon
  • Browse through categories relevant to your products
  • Click on items to see which influencer recommended them

When you find an influencer of interest:

  • Visit their Amazon storefront
  • Check out their social media profiles
  • Prepare by learning how to evaluate Amazon influencers; ensure their style and recommendations align with your brand's aesthetic

4. Use Amazon's Native Search

Amazon's search function isn't just for finding products – it can also help you discover influencers.

Here's how to do it:

1. Use Amazon's search bar to look for keywords related to your products

2. Pay attention to video content in the search results – influencers often create these

3. Check the "Editorial recommendations" section for potential collaborators

Also:

  • Look for "Amazon's Choice" or "Best Seller" products in your category
  • Check the reviews of these products for detailed video reviews
  • Note down the names of reviewers who create high-quality content

These content creators might not be official Amazon influencers yet, but they could be valuable micro-influencers in your niche.

5. Investigate Your Competitors

Your competitors can also lead you to great influencers. Steps to take:

1. Identify your top competitors on Amazon

2. Use tools like Helium 10's X-Ray to see top sellers in your category

3. Research these sellers' social media presence

Look for:

  • Influencers mentioned or tagged in your competitors' social media posts
  • User-generated content featuring competitor products
  • Affiliate links or discount codes shared by influencers for competitor products

The idea isn't to poach influencers but to identify creators interested in your product category.

Woman recording a video with camera and ring light.

6. Engage with Amazon Influencer Communities

Many Amazon influencers congregate in online communities to share tips, seek advice, and find collaboration opportunities.

Engaging with these communities can help you connect with potential influencers directly.

Where to look:

  • Facebook groups dedicated to Amazon influencers
  • Reddit communities like r/Amazon Influencer
  • LinkedIn groups focused on e-commerce and influencer marketing

How to engage:

  • Join these communities and observe the discussions
  • Participate by offering valuable insights or asking thoughtful questions
  • Look for influencers who are actively seeking brand partnerships

Be genuine in your interactions and focus on building relationships rather than immediate recruitment.

7. Partner with Archer Affiliates to Collaborate with Vetted Influencers/Affiliates

Forget the hassle of searching for influencers. We at Archer Affiliates have revolutionized how Amazon sellers like you connect with affiliates and influencers.

The process is simple and automatic:

1. You set up your offers in just 5 minutes

2. Affiliates find your products and create Attribution links

3. You track performance through Amazon Attribution

We're the only ones doing this for you with zero upfront or monthly fees. You only pay when you make a sale. It's truly risk-free.

Here's why we're a game-changer:

  • Instant access to thousands of vetted affiliates
  • Automated attribution link creation - no manual work for you
  • Drive significant external traffic to your Amazon listings
  • You're in control - set your own commission rates
  • Eligible for Amazon Brand Referral Bonus, boosting your profits
  • Increase organic sales through improved search rankings

We handle everything from offer setup to performance tracking. Join Archer Affiliates today and start working with influencers who will take your Amazon business to the next level. It's a no-brainer!

Person in striped outfit at a desk with a laptop, taking notes while talking on the phone.

How to Negotiate with Influencers

Once you’ve identified promising influencer candidates for your brand, you need to decide on fair partnership terms that attract their interest.

Some key points on how to negotiate with Amazon influencers include:

  • Customize Your Pitch Emails: Personalize your pitch by referencing specific pieces of recent content. This shows you respect their work and have common interests.
  • Be Transparent about Expectations: To set the tone, clearly convey proposed partnership structures, required deliverables, and your brand’s values upfront.
  • Offer Competitive Compensation: Understand the industry average compensation rates across follower sizes and platforms. Combine payment + free product bundles.
  • Highlight Audience Relevance: Provide data showing overlap between the influencer’s followers and your customers. Show the existing affinity.
  • Suggest Creative Approaches: Outline ideas for content formats that would resonate with their followers while being on-brand for you. Collaborate!

Negotiation conversations are a two-way street. Maintain open and respectful dialogue to reach win-win agreements.

Online shopping enthusiast with Amazon packages and tablet.

Frequently Asked Questions (FAQs)

Below, we address some common questions about finding influencers on Amazon:

Are There Specific Tools for Finding Amazon Influencers?

Archer Affiliates is your all-in-one platform for finding and connecting with Amazon influencers. We connect you with over 2,500 vetted affiliates and handle everything automatically.

There's no need to search — we do it all for you. Connect with influencers now.

How Can I Track the Performance of Amazon Influencers?

Once you establish partnerships, we facilitate transparent tracking through creator portals and campaign dashboards. These provide real-time updates on ROI metrics like sales-driven and affiliate conversions.

Can Amazon Influencers Promote Products Outside of Amazon?

Absolutely. The program focuses specifically on Amazon storefronts, but participants typically have followings across Instagram, YouTube, TikTok, and other networks.

The majority continue recommending products through organic social content, blogs, videos, or email newsletters.

Conclusion

Finding the right Amazon influencers can boost your sales and brand visibility. However, the process can be time-consuming and complex.

That's where Archer Affiliates comes in. We connect you directly with vetted Amazon affiliates and influencers. Our platform automates everything - from creating attribution links to tracking performance. You only pay when you make a sale, with no upfront or monthly fees.

Ready to grow your Amazon business? Connect with Amazon influencers through Archer Affiliates today and watch your sales grow.

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