How to Get Amazon Choice Badge - Step-by-Step Guide

Did you know that Amazon's Choice products have a 25% higher conversion rate and 17% higher traffic?

That, we believe, is a major advantage for Amazon marketplace sellers. This highly-desired badge tells customers searching for similar keywords that your product is a high-quality option recommended by Amazon.

But this brings up the elephant in the room: how do you get an Amazon's Choice badge for your product?

Don’t worry, we have you covered. In this blog, we'll review the core strategies and tips to increase your chances of winning this badge. Without any further ado, let's dive in.

TL;DR - How to Get Amazon Choice Badge

In case you don’t have the time to read the entire blog, here’s a quick rundown of the five main strategies we’ve discussed to get the Amazon Choice badge:

1. Product Listing Optimization
2. Competitive Pricing
3. Amazon PPC Advertising
4. Reviews Monitoring and Automation
5. Fulfilled By Amazon

Looking to give your product listings a much-needed competitive advantage? Partner with Archer Affiliates to drive more external traffic and sales, increasing your chances of getting the Amazon's Choice badge for your products.

What Does Amazon Choice Mean on Amazon?

When you come across a product with the "Amazon's Choice" badge while browsing the marketplace, it's a sign that Amazon highly recommends it for the keywords you’re searching.

Here’s the thing: Amazon’s algorithm wants to help customers find the best available options for their needs ― and that is why it spotlights these top-performing products based on factors like product availability, cost, and user reviews.

Amazon Overall Pick vs. Best Seller

Amazon’s algorithm gives “Best Seller” badges to products that consistently rank at the top of their respective categories, solely in sales volume. This badge is more static and represents long-term popularity and customer demand. Although it highlights the product’s strong market performance, remember that it doesn't always translate into better quality or high customer satisfaction.

Here’s how the “Best Seller” badge appears:

On the other hand, an Amazon “Overall Pick” (as the name implies) is a product that the algorithm has chosen to be the best choice in an “overall” category. This recognition is given to products with high ratings, which are reasonably priced and available for quick shipping.

Here’s an example of the “Overall Pick” badge:

Note: It's a dynamic badge, which means it can change at any time based on factors like customer feedback, sales patterns, and product availability.

Amazon Choice vs. Overall Pick

"Amazon's Choice" and "Overall Pick" come off as similar badges given to products by the marketplace ― don’t get it confused, as they have different purposes.

This is because products with a record of excelling in a specific keyword search usually get the "Amazon's Choice" badge. Generally speaking, these products also have higher ratings, great pricing, and are ready to be shipped immediately. However, let’s not forget that they are the top picks from Amazon for specific search queries.

Here’s how the Amazon’s Choice badge appears on your product page:

However, Amazon's "Overall Pick" (as previously discussed) has a much broader purpose. It’s given to products that excel in multiple areas in a given category. These products may not be the best fit for any specific search keyword, but they're generally excellent options for buyers to consider.

How Amazon's Choice Is Determined

Just in case you’re wondering how to get an Amazon Choice badge on your products, here’s a detailed breakdown for sellers to get started:

What Makes a Product Amazon Choice?

Unfortunately, Amazon has not publicly disclosed the algorithm to pick Amazon's Choice products. Nevertheless, here's a detailed list of several key criteria and elements that lead to a product being picked for this badge:

By continuously excelling in these areas, sellers can boost their chances of receiving the Amazon's Choice badge.

In the next section, we'll discuss how to get the badge.

How to Get Amazon Choice Badge for Your Product

If you’re looking to boost your chances of getting the popular Amazon's Choice badge, these strategies are your best bet:

1. Product Listing Optimization

You should first identify ways to increase traffic to your Amazon listings to get the badge.

Include relevant, high-volume keywords in your product titles, descriptions, and back-end search terms. You can find multiple free SEO tools (e.g., Ahrefs, Helium 10) online to help you identify high-performing keywords related to your product.

Remember to use high-quality product images, as they're proven to increase product appeal and conversion rates. Last but not least, include A+ content and detailed and engaging product descriptions that emphasize key features and benefits to make the buyer's decision-making easier.

2. Competitive Pricing

As we’ve discussed, pricing plays a major role in gaining the Amazon’s Choice badge.

Perform thorough market research to identify the best pricing strategies, and customize your pricing accordingly to maintain a competitive advantage. Don't forget to balance competitive pricing strategies with healthy profit margins to avoid operating at a loss.

You can also make the job easier by using dynamic pricing tools to automate price modifications depending on market trends and competitor product pricing.

3. Amazon PPC Advertising

Once you've optimized your product listings and set the best prices, the next step is to create specific PPC campaigns that target relevant keywords to boost visibility and increase sales.

Pro Tip: Read more on advanced tactics to increase visibility on Amazon.

While at it, opt for strategic bidding to increase your ROI and reduce your ad spend.

However, PPC is not a one-time event. A/B testing different product ad copy, keywords, and bids continuously will help you identify the best combinations to run.

4. Reviews Monitoring and Automation

Keep an eye on your product's review section. Do not overlook negative customer reviews; take proactive steps to address their issues and safeguard your product's image.

Use Amazon-approved review automation tools that send polite review requests to your customers upon purchase. This streamlines the request process and improves the likelihood of positive feedback.

Note: While automation tools are a great help, don’t forget to actively encourage customers to post reviews. Adding a polite review request to shipping confirmations or product packaging goes a long way. You can also offer exciting incentives (discounts, free products, points, etc.) to encourage people to share their experiences.

5. Fulfilled By Amazon

Here’s another key factor to pay attention to, if you want to learn how to get Amazon’s Choice badge: fast shipping. Here, FBA (Fulfilled by Amazon) is your best friend.

Here's why: Amazon FBA increases consumer satisfaction and sales by speeding up product shipping times. It also offers a streamlined shopping experience, including free shipping and hassle-free returns, which customers love.

Lastly, FBA products are frequently favored in search results and eligible for the Amazon Prime program.

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Join us today to kickstart your journey to Amazon's Choice success.

Tips to Track and Measure Success with the Amazon Choice Badge

Most sellers miss the fact that just getting the Amazon Choice badge is not enough. Continuously monitoring its progress is the only way to maximize its impact.

Don’t worry! Here are four expert tips to help you do exactly that:

Tip 1: Track Your Past Sales And Revenue

Here’s the easiest way to find out if the badge is truly working: compare sales and revenue before and after it was received. Analyze your current sales data by using Amazon's reporting tools, focusing on metrics like units sold, AOV (average order value), and total income.

Once you have the data, compare it to your past performance to see if there are any noticeable differences.

Tip 2: Analyze Your Product’s Search Impression Share

Search impression share is an important KPI that shows how frequently your product appears in search results compared to the total no. of impressions for your target keywords.

By tracking this indicator, you can see how the Amazon Choice badge has changed your product's visibility in search results. Always aim for a high search impression share to boost your exposure to new customers.

Tip 3: Measure the Conversion Rates Before & After

For those who don’t know, the conversion rate is the percentage of visitors who make a purchase after viewing your product listing.

The Amazon Choice badge usually improves this metric by bringing more qualified buyers to maximize your Amazon results. Measure your conversion rate before and after receiving the badge to see how it affects customer behavior.

Tip 4: Keep an Eye on Your PPC Campaign Performance

If you operate Amazon PPC advertising campaigns, the Amazon Choice badge can affect its performance as well. Monitor your campaign KPIs like click-through rate, conversion rate, and ROAS to measure how the badge affects your advertising efforts.

To sum it up, you can gain key insights into how well the Amazon Choice badge is working for your product by closely tracking and assessing these important metrics.

Frequently Asked Questions (FAQs)

Here are the most frequently asked questions about getting an Amazon choice badge:

Is Amazon Choice Reliable?

Absolutely! The Amazon Choice is a reliable badge that helps people find a high-quality product that matches certain customer demands using a complex algorithm. Although not 100% flawless, this badge generally gives the spotlight to products that are well-reviewed, reasonably priced, and widely available.

Can Any Product Get the Amazon Choice Badge?

Unfortunately, no, not just any product is eligible to get the Amazon Choice badge. To qualify, sellers must meet specific standards set by Amazon, which include:

• High customer reviews
• Competitive pricing
• High availability
• FBA Fulfillment method
• Amazon Prime eligibility

If your product excels in these criteria, it becomes easier to get the Amazon Choice badge.

Does Using FBA Help in Getting the Amazon Choice Badge?

Yes, it is true that leveraging FBA will increase your chances of receiving the Amazon Choice badge.

Here's why: Amazon's algorithm considers FBA products' eligibility for Prime shipping, which is another key criterion to fulfill. Not to mention, FBA sellers are known to provide better after-sales customer service and quicker shipping, which increases customer satisfaction and drives more sales.

How Often Is Amazon’s Choice Updated?

Here’s some tough news: Amazon's Choice is constantly updated, and the algorithm keeps evolving with time. While there is no set time limit, it is safe to presume that the badge can be given or taken away at any moment.

Can Products Lose the Amazon Choice Badge?

Yes, keep in mind that your products can lose their Amazon Choice status, mostly if the product's performance deteriorates.

For example, it can happen due to a major drop in user ratings, excessively higher prices, or a decrease in product availability. Amazon can also remove the badge if your competitors introduce a newer, better product in the marketplace.

Conclusion

So, are you ready now to aim for the highly desired Amazon's Choice badge? Follow these important strategies and tips we’ve discussed to achieve your goal.

Remember, though, that while organic search rankings and customer reviews are important, boosting external traffic can dramatically increase your chances. Join Archer Affiliates today to boost your product visibility and attract more qualified buyers with our vetted affiliate network.