David Katz9/28/2024
Launching your Amazon store takes a lot of effort. But all that hard work pays off when you see your sales numbers rise.
As a seasoned Amazon seller, you should know that driving organic traffic to boost those sales can be tricky. Yet, Amazon's potential is huge, with over 2.9 billion monthly visits in the US alone.
So, how do you convert that potential into profits?
In this guide, we'll explore proven tactics for increasing organic sales for your Amazon business. Let's get started!
Here is a quick summary of the key tips covered in this guide:
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Before diving into organic sales growth tactics, you must understand what drives organic rankings on Amazon.
Amazon's algorithm, often called A10, is designed to show customers the most relevant products based on their search queries. Unlike Google's algorithm, which focuses primarily on content relevance, Amazon's algorithm is sales-driven.
The ranking factors can be broadly segmented into:
Amazon’s system analyzes these signals using machine learning algorithms and ranks products to surface the most relevant and high-quality listings to match customer searches.
Listings that rank higher tend to have more visibility and sales (naturally!). So, if you're wondering how to get your product on the first page of Amazon, that’s the secret! Dive deeper into the strategies with our detailed guide on Amazon SERP optimization.
Now that you understand what impacts organic rankings, let’s explore the eight tactics to increase organic sales:
Influencer marketing is a tried and true method to drive traffic to your Amazon listings. Product recommendations from influencers allow you to get discovered by their follower base.
You can partner with top Amazon influencers or relevant influencers on channels like Instagram, YouTube, TikTok, and bloggers by offering free samples or commissions. Ensure that sales are tracked using affiliate links or tokens to calculate ROI.
When attributed to your listing, this external traffic is a strong signal to boost organic rankings.
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Your product listing is your digital storefront on Amazon. Optimize it to improve your organic ranking and convert browsers into buyers.
Here's how to do it:
Provide value to potential customers while also signaling relevance to Amazon's algorithm.
Keep testing content variations using Amazon’s Manage Your Experiments tool to decide what resonates most with your audience.
Pricing plays a significant role in securing the Buy Box and earning the Featured Offer position for your listing.
Here's how to refine your pricing strategy:
Find the sweet spot where your prices are competitive enough to win sales but still profitable for your business.
Amazon SEO differs from traditional SEO but is equally essential for driving organic sales.
Here are some best practices:
Consider using Amazon Posts to showcase your products and improve visibility.
Customer reviews are critical to Amazon's ranking algorithm and purchase decisions.
BrightLocal’s 2022 study shows that 98% of customers read local businesses' online reviews. So, managing reviews must be an essential part of your Amazon e-commerce optimization strategy.
Here's how to manage them effectively:
Use promo codes or gifts to incentivize existing buyers to leave reviews. Ensure incentives adhere to Amazon’s review guidelines. Build a positive reputation organically over time.
Stockouts can severely hurt your organic rankings.
Here's how to improve your inventory management:
Build brand recognition beyond just selling on Amazon.
Here's how:
A strong brand presence builds customer trust and can lead to repeat purchases and word-of-mouth recommendations.
According to PwC, nearly 63% of consumers identify themselves as brand loyalists, especially when making holiday shopping decisions.
While we focus on organic sales, strategic use of Amazon's marketing tools can boost your organic performance.
Consider:
Use these tools strategically to complement your organic growth efforts.
While Amazon doesn't explicitly state that paid search impacts organic results, evidence suggests a correlation.
Paid ads can increase your sales velocity and customer engagement metrics, which are factors in organic ranking.
The data gathered from paid campaigns can also inform your organic optimization strategy.
However, note that organic optimization should always be your primary focus. Your Amazon advertising strategy should complement, not replace, your organic growth efforts.
At Archer Affiliates, we offer a unique way to drive incremental sales: having your products and deals featured on external platforms.
We connect you with relevant publishers, deal sites, and influencers using fully tracked attribution links, ensuring you only pay commissions on generated sales.
Here's why Archer Affiliates stands out:
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Here are some common questions you may have regarding increasing organic Amazon sales:
To check your organic sales on Amazon:
Key metrics to track include:
Amazon provides several built-in seller tools, including:
Third-party tools like Jungle Scout, Helium 10, and Sellics offer more advanced analytics and tracking capabilities.
Growing organic sales on Amazon requires a comprehensive effort across many areas, including product content, pricing, advertising, and more. While you work on optimizing your listings, we at Archer Affiliates can help you tap into a powerful source of external traffic.
We've pioneered a unique way to drive customers to your Amazon listings before they even open the Amazon app. Our network of over 2,500 vetted affiliates can feature your products in influencer and media content, all without any risk to you.
You only pay when a sale is made, and you set the commission rate. Plus, with our Amazon advertising API integration, we automatically create attribution links, making the whole process seamless.
Join Archer Affiliates today and start reaching customers in innovative ways!