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How to Increase Organic Sales on Amazon (8 Tips Included)

David Katz9/28/2024

Launching your Amazon store takes a lot of effort. But all that hard work pays off when you see your sales numbers rise.

As a seasoned Amazon seller, you should know that driving organic traffic to boost those sales can be tricky. Yet, Amazon's potential is huge, with over 2.9 billion monthly visits in the US alone.

So, how do you convert that potential into profits?

In this guide, we'll explore proven tactics for increasing organic sales for your Amazon business. Let's get started!

TL;DR - How to Get Organic Sales on Amazon

Here is a quick summary of the key tips covered in this guide:

  • Partner with affiliate marketers and influencers to drive external traffic.
  • Optimize Amazon product listings with relevant keywords.
  • Set competitive pricing aligned to customer demand.
  • Apply the best SEO practices to enhance visibility.
  • Proactively manage customer reviews.
  • Improve inventory planning to meet sales demand.
  • Build your brand presence on and off Amazon.
  • Use Amazon marketing tools like A+ Content and Brand Registry.
  • Understand how paid advertising impacts organic rankings.
  • Track key metrics like search rank, conversion rate, etc.
  • Use analytics tools to identify optimization opportunities.

Want to supercharge your Amazon sales? Connect with over 2,500 vetted affiliates through Archer Affiliates. It's a hassle-free way to boost your external traffic and sales without any upfront costs.

Join Archer Affiliates today and watch your sales grow!

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How Amazon Organic Ranking Process Works

Before diving into organic sales growth tactics, you must understand what drives organic rankings on Amazon.

Amazon's algorithm, often called A10, is designed to show customers the most relevant products based on their search queries. Unlike Google's algorithm, which focuses primarily on content relevance, Amazon's algorithm is sales-driven.

The ranking factors can be broadly segmented into:

  • Product Metrics: Aspects directly related to the product listing and its content, such as title, description, images, videos, A+ content, etc.
  • Performance Metrics: Analytics indicating how well a product sells and meets customer demand, such as sales velocity, conversion rate, reviews, etc.
  • Account Metrics: Operational aspects of the seller's account, such as shipping times, order defect rate, and customer service responsiveness.
  • External Signals: Indicators of consumer demand driven from off-Amazon channels like external traffic, backlinks, and influencer mentions.

Amazon’s system analyzes these signals using machine learning algorithms and ranks products to surface the most relevant and high-quality listings to match customer searches.

Listings that rank higher tend to have more visibility and sales (naturally!). So, if you're wondering how to get your product on the first page of Amazon, that’s the secret! Dive deeper into the strategies with our detailed guide on Amazon SERP optimization.

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How to Increase Organic Sales on Amazon

Now that you understand what impacts organic rankings, let’s explore the eight tactics to increase organic sales:

1. Leverage Affiliate Marketers and Influencers

Influencer marketing is a tried and true method to drive traffic to your Amazon listings. Product recommendations from influencers allow you to get discovered by their follower base.

You can partner with top Amazon influencers or relevant influencers on channels like Instagram, YouTube, TikTok, and bloggers by offering free samples or commissions. Ensure that sales are tracked using affiliate links or tokens to calculate ROI.

When attributed to your listing, this external traffic is a strong signal to boost organic rankings.

Are you looking for an easier way to connect with influencers? Archer Affiliates is the only platform specifically designed for Amazon sellers like you.

  • We connect you with thousands of vetted Amazon-focused affiliates, making it simple to boost your external traffic and sales.
  • You can get your products featured in influencer and media content.
  • Plus, you'll receive support and guidance from our team of affiliate marketing experts.

Interested in simplifying your influencer partnerships? Connect with Amazon influencers through Archer Affiliates now!

2. Amazon Product Listing Optimization

Your product listing is your digital storefront on Amazon. Optimize it to improve your organic ranking and convert browsers into buyers.

Here's how to do it:

  • Craft Compelling Titles: Include your brand name, key product features, and primary keywords within the first 80 characters.
  • Use High-Quality Images: Provide clear, informative images that showcase your product from multiple angles. Amazon recommends at least six images per listing.
  • Write Benefit-Rich Bullet Points: Focus on your product's unique selling points and how they solve customer problems.
  • Create Detailed Product Descriptions: Use this space to tell your brand story and provide in-depth information about your product.
  • Utilize Backend Keywords: Use Amazon's hidden keyword field to include relevant search terms that didn't naturally fit your visible listing content.

Provide value to potential customers while also signaling relevance to Amazon's algorithm.

Keep testing content variations using Amazon’s Manage Your Experiments tool to decide what resonates most with your audience.

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3. Refine Your Amazon Pricing Strategy

Pricing plays a significant role in securing the Buy Box and earning the Featured Offer position for your listing.

Here's how to refine your pricing strategy:

  • Monitor Competitor Pricing: Keep an eye on your competitors' prices and adjust yours accordingly.
  • Use Dynamic Pricing Tools: Consider using Amazon's Automate Pricing tool or third-party repricing software to stay competitive.
  • Offer Competitive Shipping Rates: If possible, make your products eligible for Amazon Prime to attract more buyers.
  • Consider Product Bundling: Create unique product bundles to differentiate your offerings and potentially increase your profit margins.

Find the sweet spot where your prices are competitive enough to win sales but still profitable for your business.

4. Utilize Amazon SEO Best Practices

Amazon SEO differs from traditional SEO but is equally essential for driving organic sales.

Here are some best practices:

  • Conduct Thorough Keyword Research: Use tools like Amazon's "Search Terms Report" or third-party software to identify high-volume, relevant keywords.
  • Optimize for Long-Tail Keywords: These phrases often have less competition and higher conversion rates.
  • Use Keywords Strategically: Include relevant keywords in your title, bullet points, product description, and backend search terms.
  • Keep Content Relevant and Readable: While keyword inclusion is important, don't sacrifice readability for keyword density.
  • Regularly Update Your Listings: Keep your content fresh and relevant to maintain good rankings.

Consider using Amazon Posts to showcase your products and improve visibility.

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5. Monitor and Manage Amazon Customer Review

Customer reviews are critical to Amazon's ranking algorithm and purchase decisions.

BrightLocal’s 2022 study shows that 98% of customers read local businesses' online reviews. So, managing reviews must be an essential part of your Amazon e-commerce optimization strategy.

Here's how to manage them effectively:

  • Encourage Reviews: Use Amazon's "Request a Review" button or enroll in the Early Reviewer Program.
  • Respond to Negative Reviews: Address concerns professionally and try to resolve issues.
  • Learn From Feedback: Use customer reviews to improve your products and listings.
  • Never Manipulate Reviews: This violates Amazon's policies and can result in account suspension.

Use promo codes or gifts to incentivize existing buyers to leave reviews. Ensure incentives adhere to Amazon’s review guidelines. Build a positive reputation organically over time.

6. Improve Inventory Management

Stockouts can severely hurt your organic rankings.

Here's how to improve your inventory management:

  • Use Amazon's Inventory Management Tools: Leverage tools like the Restock Inventory tool to predict when you'll run out of stock.
  • Set Up Alerts: Create notifications for when inventory levels reach a certain threshold.
  • Consider Using Fulfillment by Amazon (FBA): This can help you manage inventory more efficiently and make your products Prime-eligible.
  • Plan for Seasonal Fluctuations: Anticipate increased demand during holidays or peak seasons for your product category and boost seasonal sales on Amazon.
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7. Enhance Brand Presence

Build brand recognition beyond just selling on Amazon.

Here's how:

  • Enroll in Amazon Brand Registry: This gives you access to additional tools and protections for your brand.
  • Create an Amazon Store: Showcase your brand and product line in a multi-page, immersive shopping experience.
  • Use A+ Content: Enhance your product listings with rich media content to showcase your products and brand story more effectively.
  • Maintain Consistency: Ensure your branding is consistent across all your listings and marketing materials.

A strong brand presence builds customer trust and can lead to repeat purchases and word-of-mouth recommendations.

According to PwC, nearly 63% of consumers identify themselves as brand loyalists, especially when making holiday shopping decisions.

8. Use Amazon’s Marketing Tools

While we focus on organic sales, strategic use of Amazon's marketing tools can boost your organic performance.

Consider:

  • Amazon Sponsored Products: These pay-per-click ads can help boost visibility for new products during competitive seasons.
  • Amazon Coupons: Offer discounts to attract more customers and create Amazon coupon codes to increase your sales velocity.
  • Lightning Deals: These time-limited offers can drive a surge in sales, potentially boosting your organic rankings.

Use these tools strategically to complement your organic growth efforts.

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Does Amazon Paid Search Impact Organic Search Results?

While Amazon doesn't explicitly state that paid search impacts organic results, evidence suggests a correlation.

Paid ads can increase your sales velocity and customer engagement metrics, which are factors in organic ranking.

The data gathered from paid campaigns can also inform your organic optimization strategy.

However, note that organic optimization should always be your primary focus. Your Amazon advertising strategy should complement, not replace, your organic growth efforts.

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Drive External Traffic to Your Amazon Listing With Archer Affiliates

At Archer Affiliates, we offer a unique way to drive incremental sales: having your products and deals featured on external platforms.

We connect you with relevant publishers, deal sites, and influencers using fully tracked attribution links, ensuring you only pay commissions on generated sales.

Here's why Archer Affiliates stands out:

  • Access to a Vast Network: With over 2,500 vetted affiliates, you can reach a wide audience.
  • Performance-Based Model: You only pay when you make a sale, minimizing your risk.
  • External Traffic Focus: Archer Affiliates helps you reach customers before they even open the Amazon app (unlike traditional PPC).
  • Brand Referral Bonus: Earn 10% back on attributed sales, thanks to Amazon's Brand Referral Bonus program.

Our seamless onboarding process makes it easy to scale external promotion channels that deliver high ROI. Sign up today to unlock growth!

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Frequently Asked Questions (FAQs)

Here are some common questions you may have regarding increasing organic Amazon sales:

How to Check Organic Sales on Amazon?

To check your organic sales on Amazon:

  1. Log into your Seller Central account
  2. Navigate to Reports > Business Reports
  3. Select the "Detail Page Sales and Traffic by Child Item" report
  4. Look at the "Units Ordered" and "Ordered Product Sales" columns for non-sponsored sales data

What Key Metrics Should I Track for Amazon Organic Sales?

Key metrics to track include:

  • Impression Share: % of impressions your product captures for a search term
  • Relevancy Rate: % of impressions leading to clicks
  • Click Share: % of clicks your product gets vs. competitors
  • Conversion Rate: % of site visitors placing order
  • Review Volume: Count of new organic reviews per month
  • Sales Velocity: Total organic sales per month

What Tools Are Available for Amazon Sellers to Track Sales Data?

Amazon provides several built-in seller tools, including:

  • Brand Analytics
  • Amazon Selling Coach
  • Inventory Management

Third-party tools like Jungle Scout, Helium 10, and Sellics offer more advanced analytics and tracking capabilities.

Conclusion

Growing organic sales on Amazon requires a comprehensive effort across many areas, including product content, pricing, advertising, and more. While you work on optimizing your listings, we at Archer Affiliates can help you tap into a powerful source of external traffic.

We've pioneered a unique way to drive customers to your Amazon listings before they even open the Amazon app. Our network of over 2,500 vetted affiliates can feature your products in influencer and media content, all without any risk to you.

You only pay when a sale is made, and you set the commission rate. Plus, with our Amazon advertising API integration, we automatically create attribution links, making the whole process seamless.

Join Archer Affiliates today and start reaching customers in innovative ways!

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