Dave Katz10/28/2024
Selling on Amazon is competitive, but with the right Amazon seller hacks, you can stay ahead of the competition and maximize your success.
Whether you’re a beginner or an experienced seller, advanced strategies, tips, and tricks can help you boost sales, improve Amazon visibility, and increase conversions.
In this guide, we’ll cover some powerful hacks for Amazon that will take your business to the next level.
Here’s a quick overview of the advanced hacks and tips we will cover:
We’ll dive into these in detail, but if you want to fast-track your sales, stick around for tips on supercharging your Amazon game! You can also connect with Archer Affiliates to improve your sales.
When selling on Amazon, one of the most crucial aspects is getting your product in front of the right customers by ranking at the top.
Like any search engine, Amazon uses an algorithm to determine which product appears at the top of the search results.
At the core of this system is what’s commonly referred to as the A9 algorithm— Amazon’s search engine technology that evaluates product listings based on relevance, sales history, conversion rates, and more.
Think of the A9 as the “brain” behind Amazon’s product rankings—it decides which products appear at the top of search results and which ones are buried.
Here’s how you can get Amazon’s algorithm to work for you:
Understanding these basics can give you a head start in optimizing your listings. Now, let’s talk about where you can sell on Amazon.
You might think that Amazon is just one big marketplace where customers find your products— but there’s more to it than that.
Amazon offers several sales channels, and knowing how to tap into them can give you a competitive edge:
1. Amazon Marketplace: This is the main platform where third-party sellers can list and sell their products. Whether you use FBA (Fulfillment by Amazon) or FBM (Fulfilled by Merchant), this is the most common channel.
2. Amazon Business: This channel allows sellers to sell products in bulk to businesses and organizations. If you’re in the B2B space, selling on Amazon business can open up new revenue streams.
3. Amazon Advertising: You can promote your products through Sponsored Products, Sponsored Brands, and Sponsored Display Ads. These channels allow for targeted advertising to drive traffic to your listings.
4. Amazon Affiliates: The Amazon affiliate program for sellers, also known as the Amazon Associates program, is a massive initiative in which bloggers, influencers, and website owners can promote your products in exchange for a commission.
By tapping into affiliates, you can increase your reach without spending directly on advertising.
If you are looking to boost your sales through affiliates, connect with Amazon influencers through Archer Affiliates. We offer a platform that helps you connect with the right affiliates to promote your products and drive traffic to your Amazon listings.
Want to convert more of that traffic into sales? Here are some essential Amazon seller hacks to boost your conversion rate:
Now that we’ve covered the basics, it’s time for some advanced Amazon seller hacks that will give you a competitive edge:
Amazon’s affiliate programs for beginners aren’t just for bloggers—they are for Amazon sellers, too. By partnering with influencers, bloggers, and content creators, you can drive targeted traffic to your listings.
Affiliate sales, apart from bringing more customers, can also improve your product’s ranking through increased sales velocity.
Pro Tip: Want to leverage affiliates to boost your Amazon sales? Visit Archer Affiliates to connect with the best marketers in your niche and watch your traffic (and sales) soar!
Winning the Buy Box is crucial for sales, and price is one of the biggest factors.
To compete in a crowded category, you need to use repricing tools to automatically adjust your prices and stay competitive without constantly having to update them manually.
Competitors or unauthorized sellers hijacking your listing can tank your sales.
To curb this issue, you can use monitoring tools like Helium 10 and get instant alerts when someone else jumps on your listing so you can take action immediately.
Did you know you can use Amazon’s FBA service to fulfill orders from other platforms like eBay, Walmart, and Shopify?
By using multi-channel fulfillment (MCF), you can explore other revenue channels, streamline your logistics, and save on shipping costs while tapping into Amazon’s world-class fulfillment network.
Running lighting deals can boost sales velocity and improve your ranking quickly, but don’t forget about Amazon coupons.
Even a small coupon can significantly improve your conversion rates. Adding a visible coupon on your product page can help increase your chances of turning visitors into buyers.
Here are some quick answers to common questions Amazon sellers often ask:
For new sellers, a few simple tactics can help improve your ranking quickly:
Some of the easiest items to sell on Amazon include:
To get the best seller badge, increase sales through promotions, gather positive reviews, and optimize your listing with great images and keywords.
Running ads through Amazon PPC can also help drive more sales and improve your chances of winning the badge.
Selling on Amazon requires more than just posting a product and hoping for sales. With these advanced Amazon seller hacks, you can optimize your listings, boost your conversion rates, and drive more traffic to your products—whether through affiliates, advertising, or international expansion.
When you’re searching for a platform to find vetted affiliates to improve your sales, we are here to give you that boost.
Join Archer Affiliates and thrive in the Amazon seller domain.