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8 (Advanced) Amazon Seller Hacks - Tips, Tricks, and Top Strategies

Dave Katz10/28/2024

Selling on Amazon is competitive, but with the right Amazon seller hacks, you can stay ahead of the competition and maximize your success.

Whether you’re a beginner or an experienced seller, advanced strategies, tips, and tricks can help you boost sales, improve Amazon visibility, and increase conversions.

In this guide, we’ll cover some powerful hacks for Amazon that will take your business to the next level.

TL;DR - Amazon Seller Hacks

Here’s a quick overview of the advanced hacks and tips we will cover:

  • Invest in high-quality product photography
  • Leverage A+ content
  • Get reviews fast
  • Answer customer questions quickly
  • Leverage Amazon Affiliates
  • Use automated pricing tools
  • Monitor competitors and listing hijackers
  • Maximize FBA Multi-Channel Fulfillment
  • Run lightning deals and coupons

We’ll dive into these in detail, but if you want to fast-track your sales, stick around for tips on supercharging your Amazon game! You can also connect with Archer Affiliates to improve your sales.

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Amazon Algorithm Basics for Sellers

When selling on Amazon, one of the most crucial aspects is getting your product in front of the right customers by ranking at the top.

Like any search engine, Amazon uses an algorithm to determine which product appears at the top of the search results.

At the core of this system is what’s commonly referred to as the A9 algorithm— Amazon’s search engine technology that evaluates product listings based on relevance, sales history, conversion rates, and more.

Think of the A9 as the “brain” behind Amazon’s product rankings—it decides which products appear at the top of search results and which ones are buried.

Here’s how you can get Amazon’s algorithm to work for you:

  1. Relevance is vital: Amazon matches users with the most relevant products. That means your title, product description, and bullet points must be optimized for the right keywords. According to Amazon, 70% of shoppers never scroll past the first page of search results, so getting your product ranked high is essential.
  2. Sales velocity boosts ranking: Products that consistently sell more over time get rewarded with better visibility. This is why product launches and sales promotions can make a difference in the first few months.
  3. Conversion rate matters: It’s not just about getting people to click on your product; it’s about making sure they buy. Having compelling product images, detailed descriptions, and a solid review base is crucial.

Understanding these basics can give you a head start in optimizing your listings. Now, let’s talk about where you can sell on Amazon.

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List of Amazon Sales Channels

You might think that Amazon is just one big marketplace where customers find your products— but there’s more to it than that.

Amazon offers several sales channels, and knowing how to tap into them can give you a competitive edge:

1. Amazon Marketplace: This is the main platform where third-party sellers can list and sell their products. Whether you use FBA (Fulfillment by Amazon) or FBM (Fulfilled by Merchant), this is the most common channel.

2. Amazon Business: This channel allows sellers to sell products in bulk to businesses and organizations. If you’re in the B2B space, selling on Amazon business can open up new revenue streams.

3. Amazon Advertising: You can promote your products through Sponsored Products, Sponsored Brands, and Sponsored Display Ads. These channels allow for targeted advertising to drive traffic to your listings.

4. Amazon Affiliates: The Amazon affiliate program for sellers, also known as the Amazon Associates program, is a massive initiative in which bloggers, influencers, and website owners can promote your products in exchange for a commission.

By tapping into affiliates, you can increase your reach without spending directly on advertising.

If you are looking to boost your sales through affiliates, connect with Amazon influencers through Archer Affiliates. We offer a platform that helps you connect with the right affiliates to promote your products and drive traffic to your Amazon listings.

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Essential Tips for Every Amazon Seller to Improve Conversions

Want to convert more of that traffic into sales? Here are some essential Amazon seller hacks to boost your conversion rate:

  • Invest in high-quality product photography: High-quality, professional images can increase sales by up to 20%. Include lifestyle images and infographics to make your product more appealing.
  • Leverage A+ content: If you’re a registered brand, use A+ content to add rich, enhanced product descriptions with images, videos, and comparison charts. This can increase sales by 8-20%.
  • Get reviews fast: A product with few or no reviews has a tough time competing. Consider using Amazon’s Early Reviewer Program or Amazon Vine to get those crucial first reviews.
  • Answer customer questions quickly: The Q&A section on your product page is a goldmine for conversion. Potential buyers are more likely to purchase if their questions are answered. Set up alerts to respond to questions quickly and thoroughly.
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Advanced Amazon Seller Hacks

Now that we’ve covered the basics, it’s time for some advanced Amazon seller hacks that will give you a competitive edge:

1. Leverage Amazon Affiliates

Amazon’s affiliate programs for beginners aren’t just for bloggers—they are for Amazon sellers, too. By partnering with influencers, bloggers, and content creators, you can drive targeted traffic to your listings.

Affiliate sales, apart from bringing more customers, can also improve your product’s ranking through increased sales velocity.

Pro Tip: Want to leverage affiliates to boost your Amazon sales? Visit Archer Affiliates to connect with the best marketers in your niche and watch your traffic (and sales) soar!

2. Use Automated Pricing Tools

Winning the Buy Box is crucial for sales, and price is one of the biggest factors.

To compete in a crowded category, you need to use repricing tools to automatically adjust your prices and stay competitive without constantly having to update them manually.

3. Monitor Competitors and Listing Hijackers

Competitors or unauthorized sellers hijacking your listing can tank your sales.

To curb this issue, you can use monitoring tools like Helium 10 and get instant alerts when someone else jumps on your listing so you can take action immediately.

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4. Maximize FBA Multi-Channel Fulfillment

Did you know you can use Amazon’s FBA service to fulfill orders from other platforms like eBay, Walmart, and Shopify?

By using multi-channel fulfillment (MCF), you can explore other revenue channels, streamline your logistics, and save on shipping costs while tapping into Amazon’s world-class fulfillment network.

5. Run Lightning Deals and Coupons

Running lighting deals can boost sales velocity and improve your ranking quickly, but don’t forget about Amazon coupons.

Even a small coupon can significantly improve your conversion rates. Adding a visible coupon on your product page can help increase your chances of turning visitors into buyers.

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Frequently Asked Questions (FAQs)

Here are some quick answers to common questions Amazon sellers often ask:

What Are the Ranking Hacks for a Starter on Amazon?

For new sellers, a few simple tactics can help improve your ranking quickly:

  • Keyword optimization: Use tools like Helium 10 or Jungle Scout to find high-traffic keywords relevant to your product. Include these in your title, bullet points, and backend search items.
  • Amazon attribution: Use attribution links to measure the impact of your external campaigns and optimize them for maximum effectiveness.
  • Leverage social proof: External traffic sources like social media and email marketing can help improve your visibility.
  • Amazon affiliates: Partnering with affiliates can drive traffic to your listings and improve your product’s ranking.
  • Sponsored Ads: Use Amazon PPC ads to drive initial traffic and sales. The more sales your product gets, the better it will rank organically.

What Sells the Easiest on Amazon?

Some of the easiest items to sell on Amazon include:

  • Electronic accessories
  • Health and personal care
  • Home and kitchen tools
  • Fitness gear
  • Pet supplies

How Do You Get the Best Seller Badge on Amazon?

To get the best seller badge, increase sales through promotions, gather positive reviews, and optimize your listing with great images and keywords.

Running ads through Amazon PPC can also help drive more sales and improve your chances of winning the badge.

Conclusion

Selling on Amazon requires more than just posting a product and hoping for sales. With these advanced Amazon seller hacks, you can optimize your listings, boost your conversion rates, and drive more traffic to your products—whether through affiliates, advertising, or international expansion.

When you’re searching for a platform to find vetted affiliates to improve your sales, we are here to give you that boost.

Join Archer Affiliates and thrive in the Amazon seller domain.

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